Components: Top Banner (Announcement Bar)

Guides top announcement bar and sticky banner design for conversion. Top banners answer visitor questions in ~3 seconds (trust, discount, free shipping, urgency) and can increase coupon redemption by 30-50% when used well.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for offers, messaging, and Section 12 (Visual Identity).

Identify:

• Goal: Lead capture, promo, urgency, trust, free shipping

• Placement: Above header (sticky) or below; dismissible or persistent

• Audience: All visitors vs segmented (geo, returning, cart abandoners)

Best Practices

Use Cases

Use Example

Lead capture Newsletter, lead magnet, demo request

Promo Discount code, flash sale, free shipping threshold

Urgency Limited-time offer, countdown

Trust Guarantee, security, shipping info

Launch Product launch, event, cross-sell

Discount Banner Types

Discount Type Banner Example Related

Annual discount "Save 20% with annual billing" discount-marketing-strategy

Student/education "Students: 30% off today, 15% off ongoing" education-program

Startups/education "Startups: Special pricing — Apply now" startups-page-generator

BFCM / seasonal "Black Friday: 25% off — Use code BF25" discount-marketing-strategy

First-time "New users: 20% off first year" discount-marketing-strategy

Referral code "Get $10 off — Refer a friend" referral-program

Placement: Discount banner is P1 for student/education (homepage); pricing page also shows. See education-program for placement priority (registration P0, pricing P1, banner P1).

Design

• Clear hierarchy: Message + CTA in ~400ms "blink test"

• Minimal copy: One line typical; link for "Learn more"

• High contrast: Stand out from page; CTA color distinct

• Mobile-first: 70%+ traffic on mobile; thumb-friendly close/CTA

Technical

• Desktop: 1920x600px keeps content above fold; 16:9 common

• Mobile: 800x1200px (2:3 portrait); use separate assets, not scaled

• Performance: Optimize images; oversized banners hurt LCP and SEO

Avoid

• Crowding the header; leave space for nav and logo

• Too many CTAs; one primary action

• Stale messaging; refresh every 2-4 weeks

Output Format

• Message and CTA copy

• Placement (sticky top, below header)

• Targeting (all vs segment)

• Design notes (contrast, mobile)

Related Skills

• discount-marketing-strategy: Promo/discount strategy; banner displays discount code; 30–50% redemption lift

• education-program: Student discount banner (P1 placement); "Students: X% off" copy

• pricing-page-generator: Discount banner supports pricing page; Special programs, promo placement

• cta-generator: Banner CTA design

• newsletter-signup-generator: Lead capture in banner

• brand-visual-generator: Colors, typography for banner

• navigation-menu-generator: Banner sits above or integrates with nav