Pages: Pricing
Guides pricing page content, structure, and conversion optimization.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, audience, and pricing strategy.
Identify:
-
Pricing model: Subscription, one-time, usage-based, freemium
-
Plans: Number of tiers, differentiation
-
Primary goal: Sign up, contact sales, trial
-
Objections: Price sensitivity, "which plan?" confusion
Pricing Page Structure
Section Purpose
Headline Value-focused; "Simple pricing" or benefit-led
Plan comparison Clear table or cards; feature comparison
FAQ Common objections (billing, cancellation, refunds)
Social proof Testimonials, logos, "X companies trust us"
CTA Per plan or unified "Get started"
Guarantee Money-back, free trial, no credit card
Best Practices
Plan Presentation
-
Anchoring: Lead with mid-tier or annual discount
-
Differentiation: Clear "most popular" or "best value"
-
Feature clarity: What's included; avoid vague "Advanced features"
-
Comparison: Help user choose (quiz, comparison table)
Objection Handling
-
Price: ROI, cost per use, comparison to alternatives
-
Commitment: Free trial, no CC, cancel anytime
-
Uncertainty: Guarantee, case studies, support
SEO
-
Title: "Pricing | [Product]" or "Plans & Pricing"
-
Meta: Include price range or "Start free" if applicable
-
Schema: Consider Product/Offer structured data
Output Format
-
Headline options
-
Plan structure (tiers, features, pricing display)
-
FAQ topics and sample answers
-
CTA copy per plan
-
Objection handling copy
-
SEO metadata
Related Skills
-
pages-home: Homepage links to pricing
-
pages-features: Features inform plan differentiation
-
seo-on-page-schema: Product/Offer schema for pricing