Pages: Features

Guides features page content, structure, and conversion optimization.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, differentiation, and proof points.

Identify:

• Feature set: Core features, differentiators

• Audience: Who evaluates features (buyer persona)

• Format: Single page vs. per-feature pages

• Primary goal: Demo, sign up, learn more

Features Page Structure

Section Purpose

Headline Benefit-led; "Everything you need to..."

Feature grid/list Each feature: name, benefit, optional screenshot

Use case links "For marketers," "For developers"

Social proof Testimonials, logos

CTA Try free, see demo, contact

Best Practices

Benefit-First

• Lead with benefit: "Save 10 hours/week" not "Automated reporting"

• Customer outcome: What they get, not what it does

• Specificity: Numbers, examples, not vague claims

Organization

• By use case: Group by job-to-be-done

• By priority: Most important/differentiating first

• By journey: Discovery -> evaluation -> decision

Per-Feature Pages

• Use when features are substantial or rank separately

• Each page: feature name, benefit, how it works, proof

• Internal link from main features page

SEO

• Title: "Features | [Product]" or "[Feature] | [Product]"

• H1: Main value; H2 per feature or section

• Schema: SoftwareApplication if applicable

• Internal links: To pricing, use cases, blog

Output Format

• Feature list with benefit-first copy

• Structure (sections, order)

• Headline options

• Per-feature content (if separate pages)

• SEO metadata and schema

Related Skills

• components-url-slug: URL slug for per-feature pages (e.g. /features/feature-name); 3-5 words

• pages-home: Homepage links to features

• pages-pricing: Features inform plan tiers

• seo-on-page-schema: SoftwareApplication schema

• seo-on-page-heading: Feature page heading structure