Paid Ads: Native Ads

Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience).

Identify:

• Goal: Traffic, leads, brand

• Content: Article, landing page, video

• Budget: Min $500–1,000; better at $5,000+

Platform Overview

Platform Reach Focus

Taboola 500M+ daily impressions Premium publishers; AI matching

Outbrain Major publishers Top-funnel; helpful content

Pricing: CPC $0.10–0.30 avg; CPM $1–3 avg.

Creative Testing

Approach Guideline

Combinations 3 headlines × 3 images = 9 variants; test together

Image variety Headshot, product, illustration—distinct styles

Advertorials Test length, tone, aggressiveness; no universal formula

Copywriting Guidelines

Rule Guideline

Honest Avoid clickbait; match copy to content

Format Match character limits; respect UX per format

Tone Soft-sell; nurture, don't push

Funnel Focus

Target high-intent users in consideration and conversion stages; avoid one-size-fits-all funnel approach.

Output Format

• Headline options (2–3)

• Image guidance

• Landing page alignment

• Budget recommendation

Related Skills

• display-ads: Display vs native; programmatic

• copywriting: Headline, ad copy

• landing-page-generator: Landing page for native traffic

• paid-ads-strategy: Channel selection