Pages: Homepage

Guides homepage content, structure, and conversion optimization.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and value proposition. See branding for brand strategy, positioning, differentiation.

Identify:

• Primary goal: Sign up, demo, purchase, learn more

• Audience: Cold visitors, returning, specific segment

• Traffic source: Organic, paid, referral

Homepage Structure

Section Purpose

Hero Value proposition, primary CTA, above the fold

Social proof Logos, testimonials, metrics; "As Seen In" (press coverage) when applicable

Features/Benefits What it does, why it matters

Use cases Who it's for, how they use it

Objection handling FAQ, guarantees, comparisons

Final CTA Repeat primary action

Best Practices

Value Proposition

• Clarity: Visitor understands in 5 seconds

• Specificity: Concrete benefit, not vague

• Differentiation: Why you, not alternatives — see branding for positioning framework

• Customer language: Their words, not jargon

• Avoid "not speaking human": Don't over-emphasize brand with vague definitions; communicate in user-friendly ways—if someone searches "AI presentation maker," the answer should be obvious from your headline

CTA

• One clear primary action

• Button copy: value-focused ("Start Free Trial") not generic ("Submit")

• Visible without scrolling

• Repeated at logical points

Visual & Aesthetics

• Frontend aesthetics: For distinctive typography, motion, spatial composition, backgrounds—see brand-visual-generator Frontend Aesthetics

SEO

• Unique title (50-60 chars) with primary keyword

• Meta description (150-160 chars) with CTA

• H1 = value proposition or primary headline

• Logical H2-H6 structure

Output Format

• Structure outline (sections)

• Hero copy options (headline, subheadline, CTA)

• Key sections content suggestions

• SEO metadata (title, description, H1)

• Conversion checklist

Related Skills

• branding: Brand strategy, value prop, differentiation; homepage implements brand voice

• brand-protection: "Official website" placement when impersonation risk exists

• landing-page-generator: For single-goal campaign pages (affiliate signup, lead capture); homepage is multi-purpose

• pricing-page-generator: Homepage often links to pricing

• features-page-generator: Features section or link to features page

• press-coverage-page-generator: "As Seen In" section (logo strip) when coverage exists; full page links from homepage

• title-tag, meta-description, page-metadata, open-graph, twitter-cards: Homepage metadata and social previews

• heading-structure: Homepage heading structure