SEO Content: E-E-A-T Signals

Guides E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) implementation for SEO. E-E-A-T helps search engines and users assess content quality; YMYL topics (health, finance, legal) require higher E-E-A-T.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

What Is E-E-A-T

Element Meaning Implementation

Experience First-hand, real-world experience Case studies, original research, user testimonials, "we tested"

Expertise Subject-matter knowledge Author credentials, expert quotes, technical depth

Authoritativeness Recognition as a source Backlinks, citations, author page, publisher reputation

Trustworthiness Accuracy, transparency Citations, About page, contact, HTTPS, no misleading content

E-A-T (without Experience) is used in Featured Snippet context—Bing/Google emphasize correctness, document quality, then authority and trust. See featured-snippet.

Author Bio

Element Guideline

Placement End of article or sidebar; link to author page

Content Name, credentials, photo, brief expertise, link to author page

Author page Dedicated page per author; bio, other articles, social

Schema Person schema; link author to Article schema; see entity-seo

Citations & References

Scenario Practice

Data or statistics Cite source inline or in References section

Expert quotes Attribute; link to source or profile

Reference section For 5+ citations; list at end before Related posts

Format Inline links preferred; numbered refs for academic-style

When to include Any claim benefiting from authority (stats, studies, definitions)

External links Link to reputable sources; avoid low-quality sites

Experience Signals

Signal Use

Case studies Real customer outcomes; Challenge→Solution→Results

Original research First-party data, surveys, tests

First-hand testing "We tested X"; product reviews with real use

User testimonials Authentic quotes; link to full case study when available

YMYL (Your Money Your Life)

Topics that can significantly impact health, financial stability, or safety require higher E-E-A-T:

• Health: Medical, mental health, nutrition advice

• Finance: Investment, tax, insurance, loans

• Legal: Legal advice, regulations

• Safety: Product safety, emergency procedures

Guidelines: Author credentials, citations to authoritative sources, clear sourcing, regular updates, avoid speculation.

AI-Assisted Content

When content is AI-assisted: human review before publish; verify facts and add citations; original insights or data; avoid generic phrasing. Transparency and human refinement support E-E-A-T.

Output Format

• E-E-A-T assessment (gaps, strengths)

• Author bio recommendation

• Citation plan (where to add, what to cite)

• Experience signals (case studies, original data)

• YMYL considerations (if applicable)

Related Skills

• article-page-generator: Article page structure; author bio placement

• article-content: Article body creation; citations, references format

• content-optimization: Original images, content quality; E-E-A-T complements

• link-building: Digital PR, E-E-A-T; backlinks signal authority

• featured-snippet: E-A-T in snippet algorithm; correctness, authority

• backlink-analysis: Authority assessment; E-E-A-T context

• customer-stories-page-generator: Case studies as experience signal

• testimonials-generator: User quotes as trust signal

• entity-seo: Entity signals; Organization, Person schema; Knowledge Panel; E-E-A-T alignment