Logo Ideation
Develop logo concepts through brand discovery, competitive analysis, and visual exploration. Output is a concept brief ready for svg-logo-creator.
Workflow
1. Brand Discovery
Gather essential context. Ask about:
- Name & tagline: What text must appear?
- Industry & offering: What does the company do?
- Target audience: Who are the customers?
- Brand personality: 3-5 adjectives (e.g., "modern, trustworthy, innovative")
- Existing brand elements: Colors, fonts, or visual assets already in use?
- Constraints: Must avoid certain imagery? Required formats?
2. Competitive Analysis
Use WebSearch to find 5-10 competitor logos. Analyze:
- Common patterns: What visual themes dominate the industry?
- Color trends: What palette is overused?
- Typography: Serif vs sans-serif prevalence?
- Differentiation opportunities: What's missing? What would stand out?
Document findings as a brief competitive landscape summary.
3. Visual Direction Exploration
Generate 3-5 distinct concept directions. For each:
Concept name: Short memorable title Logo type: See reference below Visual metaphor: Core imagery/symbolism Color direction: Primary palette reasoning Typography style: Font characteristics Personality fit: How it reflects brand adjectives Differentiation: How it stands apart from competitors
4. Concept Brief Output
Deliver a structured brief for each viable direction:
## Concept: [Name]
**Type**: [Wordmark / Lettermark / Pictorial / Abstract / Combination / Emblem]
**Metaphor**: [Core visual idea]
**Colors**: [Primary, secondary, rationale]
**Typography**: [Style description]
**Variations needed**: [Horizontal, stacked, icon-only, etc.]
**Notes**: [Special considerations]
Logo Types
| Type | Description | Best for |
|---|---|---|
| Wordmark | Company name in stylized typography | Distinctive names, personal brands |
| Lettermark | Initials or acronym | Long company names |
| Pictorial | Recognizable image/icon | Universal appeal, established brands |
| Abstract | Geometric or abstract shape | Tech, conveying concepts |
| Combination | Icon + wordmark | Versatility, new brands |
| Emblem | Text inside symbol/badge | Traditional, institutional feel |
Color Psychology
See references/color-psychology.md for detailed color associations and industry guidance.
Quick reference:
- Blue: Trust, stability (finance, tech, healthcare)
- Green: Growth, nature (eco, health, finance)
- Red: Energy, urgency (food, entertainment, retail)
- Purple: Creativity, luxury (beauty, creative services)
- Orange: Friendly, energetic (youth brands, food)
- Black: Sophisticated, premium (luxury, fashion)
- Yellow: Optimism, clarity (consumer products, children)
Design Principles
- Simplicity: Recognizable at small sizes
- Relevance: Connects to brand meaning
- Memorability: Distinctive and ownable
- Versatility: Works across all contexts
- Timelessness: Avoids trendy elements that date quickly
Handoff to svg-logo-creator
After user approves concept direction(s), provide the concept brief to svg-logo-creator for implementation. Include all details from section 4.