seo-local-business

SEO Local Business

Generate a complete SEO package for local business websites. Produces meta tags, structured data, robots.txt, and sitemap.xml.

What You Produce

Complete <head> section with meta tags, Open Graph, Twitter Cards
JSON-LD structured data (LocalBusiness + Service + FAQ schemas)
robots.txt
sitemap.xml

Workflow

Step 1: Gather Business Info

Ask for (or extract from existing site):

Required Optional

Business name ABN

Primary service Opening hours

Location (city/suburb) Social media URLs

Phone number Price range

Website URL Service areas (suburbs)

Business description GPS coordinates

Step 2: Generate Head Tags

Fill placeholders in this template:

<title>{{PAGE_TITLE}} | {{BUSINESS_NAME}}</title> <meta name="title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}"> <meta name="description" content="{{META_DESCRIPTION}}">

<link rel="canonical" href="{{CANONICAL_URL}}">

<meta property="og:type" content="website"> <meta property="og:url" content="{{CANONICAL_URL}}"> <meta property="og:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}"> <meta property="og:description" content="{{META_DESCRIPTION}}"> <meta property="og:image" content="{{OG_IMAGE_URL}}">

<meta property="twitter:card" content="summary_large_image"> <meta property="twitter:url" content="{{CANONICAL_URL}}"> <meta property="twitter:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}"> <meta property="twitter:description" content="{{META_DESCRIPTION}}"> <meta property="twitter:image" content="{{OG_IMAGE_URL}}">

<meta name="geo.region" content="{{GEO_REGION}}"> <meta name="geo.placename" content="{{CITY}}"> <meta name="geo.position" content="{{LATITUDE}};{{LONGITUDE}}"> <meta name="ICBM" content="{{LATITUDE}}, {{LONGITUDE}}">

<link rel="icon" type="image/svg+xml" href="favicon.svg"> <link rel="icon" type="image/png" sizes="32x32" href="favicon-32.png"> <link rel="apple-touch-icon" href="apple-touch-icon.png">

<script type="application/ld+json"> {{JSON_LD_SCHEMA}} </script> </head>

Title tag patterns (50-60 chars max):

Page Pattern Example

Homepage Brand - Tagline

Newcastle Plumbing - 24/7 Emergency Service

Service Service in Location | Brand

Hot Water Repairs Newcastle | ABC Plumbing

About About Us | Brand

About Us | ABC Plumbing Newcastle

Contact Contact | Brand

Meta description patterns (150-160 chars):

Page Pattern

Homepage [USP]. [Service] in [Location]. [CTA]. Call [phone].

Service Professional [service] in [location]. [Benefit]. [Trust signal]. Get a free quote today.

About [X] years serving [location]. [Team info]. [Credentials]. Learn about [brand].

Contact Contact [brand] for [service] in [location]. [Hours]. Call [phone] or request a quote online.

Step 3: Generate Structured Data

LocalBusiness (homepage — always include):

Use LocalBusiness or a more specific subtype:

Subtype Use for

Plumber

Plumbing services

Electrician

Electrical services

RoofingContractor

Roofing

HVACBusiness

Air conditioning/heating

AutoRepair

Mechanics

BeautySalon

Hair/beauty

Dentist

Dental practices

LegalService

Law firms

AccountingService

Accountants

RealEstateAgent

Real estate

Restaurant

Restaurants/cafes

BarOrPub

Pubs/bars

Hotel

Accommodation

Store

Retail shops

ProfessionalService

Generic professional

LocalBusiness schema properties:

Property Required Notes

@type

Yes LocalBusiness or subtype from above

name

Yes Business name as shown to customers

image

Yes Primary business image or logo

description

Yes 1-2 sentence business description

@id

Yes Unique ID, use {url}/#organization

url

Yes Website homepage URL

telephone

Yes International format: +61-2-4900-1234

address

Yes PostalAddress (see below)

Recommended Primary contact email

priceRange

Recommended $ to $$$$

geo

Recommended GeoCoordinates: latitude/longitude

openingHoursSpecification

Recommended See hours format below

areaServed

Recommended Cities/suburbs served

sameAs

Recommended Social media profile URLs

taxID

Optional ABN for Australian businesses

logo

Optional Business logo URL

foundingDate

Optional ISO 8601 date

paymentAccepted

Optional e.g. "Cash, Credit Card, EFTPOS"

currenciesAccepted

Optional AUD

PostalAddress:

Property Example

streetAddress

123 Hunter Street

addressLocality

Newcastle

addressRegion

NSW

postalCode

2300

addressCountry

Example:

{ "@context": "https://schema.org", "@type": "LocalBusiness", "name": "ABC Plumbing Newcastle", "image": "https://www.abcplumbing.com.au/og-image.jpg", "description": "Professional plumbing services in Newcastle and Lake Macquarie.", "@id": "https://www.abcplumbing.com.au/#organization", "url": "https://www.abcplumbing.com.au", "telephone": "+61-2-4900-1234", "email": "info@abcplumbing.com.au", "priceRange": "$$", "address": { "@type": "PostalAddress", "streetAddress": "123 Hunter Street", "addressLocality": "Newcastle", "addressRegion": "NSW", "postalCode": "2300", "addressCountry": "AU" }, "geo": { "@type": "GeoCoordinates", "latitude": -32.9283, "longitude": 151.7817 }, "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"], "opens": "07:00", "closes": "17:00" }, { "@type": "OpeningHoursSpecification", "dayOfWeek": ["Saturday"], "opens": "08:00", "closes": "12:00" } ], "areaServed": [ { "@type": "City", "name": "Newcastle" }, { "@type": "City", "name": "Lake Macquarie" } ], "sameAs": [ "https://www.facebook.com/abcplumbing", "https://www.instagram.com/abcplumbing" ] }

Service (service pages — add per service):

Property Required Notes

name

Yes Service name

description

Yes What the service provides

provider

Yes { "@id": "{url}/#organization" }

areaServed

Recommended City or region

serviceType

Recommended Category of service

offers

Optional Pricing/availability

{ "@context": "https://schema.org", "@type": "Service", "name": "Hot Water System Installation", "description": "Professional hot water system installation and replacement in Newcastle.", "provider": { "@id": "https://www.abcplumbing.com.au/#organization" }, "areaServed": { "@type": "City", "name": "Newcastle" }, "serviceType": "Plumbing", "offers": { "@type": "Offer", "availability": "https://schema.org/InStock", "priceRange": "$$" } }

FAQ (pages with FAQ sections):

{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How much does a plumber cost in Newcastle?", "acceptedAnswer": { "@type": "Answer", "text": "Plumber callout fees in Newcastle typically range from $80-150." } } ] }

Step 4: Generate robots.txt and sitemap.xml

robots.txt:

User-agent: * Allow: /

Sitemap: {{SITE_URL}}/sitemap.xml

sitemap.xml:

<?xml version="1.0" encoding="UTF-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <url> <loc>{{SITE_URL}}/</loc> <lastmod>{{DATE}}</lastmod> <changefreq>weekly</changefreq> <priority>1.0</priority> </url>  </urlset>

Step 5: Validate

Test structured data at: https://validator.schema.org/

Common validation errors:

Missing @context — every JSON-LD block needs it
Wrong phone format — must be international (+61-... )
Missing @id — needed for cross-referencing between schemas
Empty areaServed — include at least one city

Australian-Specific Patterns

Phone Numbers

<a href="tel:+61249001234">(02) 4900 1234</a>

Schema telephone: "+61-2-4900-1234"

Prefix International

02 +612

04 +614

1300 Keep as-is

ABN

Add to LocalBusiness schema when available:

{ "taxID": "12 345 678 901" }

Australian State Codes

State Code Geo Region

New South Wales NSW AU-NSW

Victoria VIC AU-VIC

Queensland QLD AU-QLD

South Australia SA AU-SA

Western Australia WA AU-WA

Tasmania TAS AU-TAS

Northern Territory NT AU-NT

ACT ACT AU-ACT

Service Areas

Use areaServed with Australian city and suburb names (see LocalBusiness example above).

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