Apollo Core Workflow B: Email Sequences & Outreach

Overview

Implement Apollo.io's email sequencing and outreach automation capabilities for B2B sales campaigns.

Prerequisites

• Completed apollo-core-workflow-a (lead search)

• Apollo account with Sequences feature enabled

• Connected email account in Apollo

Instructions

Follow these high-level steps to implement apollo-core-workflow-b:

• Review the prerequisites and ensure your environment is configured

• Follow the detailed implementation guide for step-by-step code examples

• Validate your implementation against the output checklist below

For full implementation details, load: Read(plugins/saas-packs/apollo-pack/skills/apollo-core-workflow-b/references/implementation-guide.md)

Output

• List of available sequences with stats

• New sequence creation with steps

• Contacts added to sequences

• Campaign analytics and metrics

Error Handling

Error Cause Solution

Email Not Connected No sending account Connect email in Apollo UI

Contact Already in Sequence Duplicate enrollment Check before adding

Invalid Email Template Missing variables Validate template syntax

Sequence Limit Reached Plan limits Upgrade plan or archive sequences

Resources

• Apollo Sequences API

• Apollo Email Templates

• Sequence Best Practices

Next Steps

Proceed to apollo-common-errors for error handling patterns.

Examples

Basic usage: Apply apollo core workflow b to a standard project setup with default configuration options.

Advanced scenario: Customize apollo core workflow b for production environments with multiple constraints and team-specific requirements.