Competitive Ads Extractor

Overview

Scrape and analyze competitor ads to identify working messaging, creative patterns, and campaign strategies.

Keywords: competitor ads, ad library, facebook ads, linkedin ads, tiktok ads, messaging analysis, creative research, ad copy, campaign strategy, competitive intelligence

Process

• Identify target brand/industry

• Check references/competitors/[brand].md or references/industries/[industry].md

• Access relevant ad libraries

• Extract ads + screenshots

• Analyze using framework below

• Output to ~/competitor-ads/[brand]/

Ad Library Sources

Platform URL Access

Facebook/Instagram facebook.com/ads/library Public

LinkedIn linkedin.com/ad-library Requires login

TikTok ads.tiktok.com/business/creativecenter Public

Google adstransparency.google.com Public

Analysis Framework

Messaging

Dimension Extract

Problems Pain points, frustrations addressed

Use cases Target scenarios, jobs-to-be-done

Value props Benefits, outcomes promised

Positioning vs. alternatives, unique angles

Social proof Numbers, logos, testimonials

Creative

Dimension Extract

Format Static, video, carousel, GIF

Visual style Colors, imagery, layout

Pattern Before/after, demo, testimonial

Branding Logo placement, brand colors

Length Video duration, copy length

Copy

Element Note

Headline Hook, length, structure

Body Tone, specificity, proof

CTA Action, urgency, offer

Output Structure

~/competitor-ads/[brand]/ ├── screenshots/ # All ad images ├── videos/ # Video ads ├── analysis.md # Full analysis report ├── top-performers/ # Best ads subset ├── raw-data.csv # Structured data └── patterns.md # Identified patterns

Analysis Report Template

[Brand] Ad Analysis

Overview

• Total ads: X active
• Platforms: [list]
• Date extracted: YYYY-MM-DD

Top Problems Highlighted

1. [Problem] (X ads) — "[Example copy]"
2. ...

Creative Patterns

1. [Pattern name] — [Description], used in X ads

Copy Patterns

• Headlines: [Pattern]
• CTAs: [Common CTAs]
• Length: [Avg characters]

Audience Segments

• [Segment]: [Messaging angle]

Recommendations

1. [Actionable insight]

References

• references/competitors/ — Known competitor profiles and history

• references/industries/ — Industry-specific patterns and benchmarks

• references/platforms/ — Platform-specific extraction methods