LinkedIn Content
Write high-engagement LinkedIn posts via inference.sh CLI.
Quick Start
Requires inference.sh CLI (infsh ). Get installation instructions: npx skills add inference-sh/skills@agent-tools
infsh login
Research trending LinkedIn content patterns
infsh app run tavily/search-assistant --input '{ "query": "LinkedIn viral post examples 2024 high engagement patterns" }'
Post to X (cross-posting reference)
infsh app run x/post-create --input '{ "text": "Your cross-posted version here" }'
Post Anatomy
┌─────────────────────────────────────┐ │ HOOK (first 1-2 lines) │ ← Visible before "...see more" │ │ │ ...see more ─────────────────────── │ ← The click gate │ │ │ BODY (story/value) │ │ - Formatted with line breaks │ │ - Short paragraphs (1-2 sentences) │ │ - Lists or numbered points │ │ │ │ CTA (last 1-2 lines) │ ← Ask for engagement │ │ │ #hashtags (3-5) │ └─────────────────────────────────────┘
Character Limits
Element Limit
Post text 3,000 characters
Visible before "see more" ~210 characters (~2 lines on mobile)
Hashtags 3-5 recommended
Comment 1,250 characters
Article title 100 characters
Article body 125,000 characters
The first 210 characters are everything. If the hook fails, nobody clicks "see more."
Hook Formulas
What Works
Formula Example
Contrarian opinion "Unpopular opinion: code reviews are a waste of time."
Personal story opening "I got fired on a Tuesday. Best thing that ever happened."
Surprising stat "92% of startups fail. But not for the reason you think."
List promise "I've hired 200+ engineers. Here are 5 red flags I look for."
Bold statement "Your resume doesn't matter. Here's what does."
Before/after "3 years ago I couldn't get a single interview. Yesterday I turned down a FAANG offer."
Pattern interrupt "Stop. Before you send that cold email, read this."
What Fails
❌ "Excited to announce that we are pleased to share..." (corporate speak) ❌ "In today's rapidly evolving landscape..." (cliché, says nothing) ❌ "I'd like to take a moment to..." (slow, no hook) ❌ "Just published a new blog post!" (no value proposition) ❌ Starting with a hashtag or emoji
Formatting Rules
Line Breaks Are Your Best Friend
❌ Dense paragraph: "I learned something important about leadership last week. My team was struggling with a deadline and instead of pushing harder, I decided to remove scope. The result was incredible — we shipped faster and the quality was better. Sometimes less really is more."
✅ Formatted for LinkedIn: "I learned something about leadership last week.
My team was struggling with a deadline.
Instead of pushing harder, I removed scope.
The result?
We shipped faster. And the quality was BETTER.
Sometimes less really is more."
Formatting Guidelines
Rule Why
One sentence per line Easier to scan on mobile
Blank line between paragraphs Visual breathing room
Short paragraphs (1-2 sentences) Mobile readability
Use line breaks for dramatic effect Creates pacing and suspense
Bold key phrases sparingly Draws eye to important points
Numbered lists for tips Scannable, shareable
Avoid walls of text Nobody reads them
Post Types (Ranked by Engagement)
Post Type Engagement Best For
Personal story + lesson Very High Building connection, authenticity
Contrarian take High Starting conversations, visibility
Carousel (document post) High Educational content, tips
List/tips (numbered) High Actionable value, saves
Poll Medium-High Easy engagement, data gathering
Photo + story Medium Humanizing, events
Video (native) Medium Demonstrations, personality
Link post Low Driving traffic (algorithm penalizes)
Reshare Very Low Don't bother — write original
Link Posts Strategy
LinkedIn penalizes posts with links (reduces reach). Workarounds:
-
Comment method: Post without link, add link as first comment, edit post to say "Link in comments"
-
No-link method: Summarize the content in the post itself, mention "DM for link"
-
If you must link: Put it at the very end, after strong standalone content
Content Pillars
Every LinkedIn creator should have 3-5 pillars they rotate through:
Pillar What It Covers Example
Expertise Industry knowledge, how-tos "5 database patterns every engineer should know"
Stories Personal experiences, failures, wins "The hardest feedback I ever received"
Opinions Takes on industry trends, contrarian views "AI won't replace engineers. Bad managers will."
Behind the scenes Building in public, process "Here's our actual sprint retrospective format"
Curated insights Trends, data, research summaries "I analyzed 500 job postings. Here's what changed."
Algorithm Signals
Signal Impact How
Dwell time Very High Longer posts that people read fully
Comments Very High Ask questions, create discussion
Saves High Actionable, reference-worthy content
"See more" clicks High Strong hook that makes people expand
Shares Medium Relatable, quotable content
Reactions Medium Easy to get but weighted less
External links Negative Reduces reach — put links in comments
Editing after posting Negative Don't edit within first hour
Posting frequency 3-5x/week Daily is fine, more than 1/day hurts
Posting Schedule
Day Best Time (your audience's timezone)
Tuesday-Thursday 7-8 AM, 12 PM, 5-6 PM
Monday 8 AM (people catching up)
Friday 7-8 AM (before checkout)
Weekend Skip or light content
Engage in comments for 30-60 minutes after posting — this is more important than the post itself.
Visual Content
Generate a visual for a LinkedIn post
infsh app run infsh/html-to-image --input '{ "html": "<div style="width:1080px;height:1080px;background:#0f172a;display:flex;align-items:center;justify-content:center;padding:80px;font-family:system-ui;color:white;text-align:center"><div><h1 style="font-size:56px;font-weight:900;line-height:1.2;margin:0">The best code is the code you don't write</h1><p style="font-size:22px;opacity:0.5;margin-top:24px">— Every senior engineer</p></div></div>" }'
Generate a professional photo for a personal post
infsh app run falai/flux-dev-lora --input '{ "prompt": "candid professional photo, person speaking at a conference podium, audience in background blurred, natural stage lighting, authentic moment, corporate event photography", "width": 1200, "height": 900 }'
CTA Formulas
End every post with engagement driver:
CTA Type Example
Question "What's the worst career advice you've received?"
Agreement check "Agree or disagree?"
Share request "Repost if this resonates ♻️"
Save prompt "Save this for your next [situation] 🔖"
Recommendation ask "What would you add to this list?"
Experience ask "Has this happened to you?"
Common Mistakes
Mistake Problem Fix
Weak hook Nobody clicks "see more" Use hook formulas above
Wall of text Unreadable on mobile One sentence per line, blank lines between
Links in main post Algorithm reduces reach Put links in first comment
Too many hashtags Looks spammy 3-5 relevant hashtags max
Corporate jargon "Leveraging synergies" = instant scroll past Write like you talk
Only self-promotion Audience stops engaging 80% value, 20% promotion
No CTA No engagement direction Always end with a question or ask
Resharing without adding Near-zero reach Write original posts, quote instead
Posting and disappearing Kills comment momentum Engage for 30-60 min after posting
Being generic "Hard work pays off" = invisible Specific stories and data
Related Skills
npx skills add inference-sh/skills@social-media-carousel npx skills add inference-sh/skills@content-repurposing npx skills add inference-sh/skills@twitter-thread-creation
Browse all apps: infsh app list