/dm:local-seo-audit

Purpose

Run a comprehensive local SEO audit that evaluates all factors affecting local search visibility: Google Business Profile completeness, NAP consistency, citation presence, local content, reviews, and local schema. Produces a prioritized action plan to improve local pack rankings and drive foot traffic or service inquiries.

Input Required

The user must provide (or will be prompted for):

• Business name and address (required): Full NAP (Name, Address, Phone)
• Google Business Profile URL (helpful): Direct link to GBP listing
• Number of locations (required): Single location, or count of locations
• Service area (helpful): Geographic area served
• Industry (helpful): For industry-specific citation sources and benchmarks
• Current review count and rating (optional): Baseline metrics
• Competitors (optional): Local competitors to benchmark against
• Website URL (required): For location page and schema audit

Process

1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults.
2. Load reference files: Read skills/local-seo/gbp-optimization.md, skills/local-seo/citation-management.md, skills/local-seo/local-content.md, and skills/local-seo/multi-location.md for local SEO frameworks
3. Run local-seo-checker script (if Python available): python "scripts/local-seo-checker.py" --nap '{"name":"...","address":"...","phone":"..."}' --industry {industry} for NAP consistency and GBP completeness scoring
4. GBP profile audit: Evaluate completeness, category selection, attributes, photos, posts, Q&A, services/products, business description, hours accuracy
5. NAP consistency check: Assess name, address, and phone consistency across known citation sources for the industry
6. Citation audit: Evaluate citation presence on top general and industry-specific directories. Identify missing, inconsistent, or duplicate listings
7. Local keyword analysis: Identify geo-modified keyword opportunities, "near me" optimization potential, service+location terms
8. Location page review: Assess on-site location pages for unique content, schema markup, internal linking, and conversion elements
9. Review profile analysis: Review volume, average rating, response rate, response quality, sentiment trends, competitor comparison
10. Local schema audit: Check LocalBusiness schema, GeoCoordinates, OpeningHours, AggregateRating, Review schema implementation
11. Local link profile: Evaluate local link opportunities (chambers, sponsorships, community orgs, local media)
12. Competitor local benchmarking: Compare GBP completeness, review volume, citation count, and local content against 2-3 local competitors
13. Compile prioritized report: Group by impact, include specific actions, benchmarks, and expected local ranking improvement

Output

A structured local SEO audit report containing:

• Audit header: Brand name, location(s), date, overall local visibility score (0-100)
• GBP scorecard: Completeness score with specific optimization actions per section
• NAP consistency report: Status across top citation sources, inconsistencies flagged
• Citation report: Present, missing, incorrect, duplicate citations with action items
• Review analysis: Volume, rating, response rate, sentiment, with targets
• Location page assessment: Content quality, schema, optimization recommendations
• Local keyword opportunities: Geo-modified terms with estimated volume and competition
• Competitor benchmarks: Side-by-side comparison on key local signals
• Quick wins: Top 5 highest-impact, fastest actions
• 90-day local SEO action plan: Week-by-week implementation roadmap

Agents Used

• seo-specialist — Runs the local SEO audit, evaluates GBP optimization opportunities, reviews local schema, benchmarks against competitors, generates prioritized action plan