Social Media Designer

When to Use This Skill

• Designing Instagram posts (single, carousel, story, reels cover)

• Creating professional LinkedIn graphics and carousels

• Visual content for Twitter/X

• Multi-platform campaign design

• Social media profile graphics

Quick Reference

Action Command/Trigger

Instagram post "Design Instagram post about [topic]"

Story template "Create Instagram story template"

LinkedIn carousel "Design LinkedIn carousel on [topic]"

Twitter graphic "Create Twitter image for [content]"

Multi-platform "Design social campaign for [message]"

Core Workflows

Workflow 1: Instagram Content Suite

• Define Content Type: Feed post, Story, Reel cover.

• Design Feed Post: 1080x1080/1350px, visual hierarchy, brand colors.

• Create Story Template: 1080x1920px, safe zones, interactive elements.

• Build Content Series: Templates for consistency.

Workflow 2: LinkedIn Professional Graphics

• Choose Format: Single image (1200x627px), Carousel (1080x1080px).

• Design for Platform: Professional aesthetic, data-driven.

• Create Carousel: Compelling cover, one idea per slide, strong CTA.

• Optimize for Feed: Hook in first 2 lines (visual support).

Workflow 3: Twitter/X Visual Content

• Design Images: 1200x675px (16:9), high contrast.

• Create Header: 1500x500px, brand expression.

• Design Thread Graphics: Consistent style, numbered.

Workflow 4: Multi-Platform Campaign

• Design Master Concept: Core visual/message.

• Adapt per Platform: Resize, adjust safe zones, optimize text.

• Create Variants: Export for all specs.

• Maintain Consistency: Same core message, native feel.

Platform Specifications

• Instagram: 1080x1080 (1:1), 1080x1350 (4:5), 1080x1920 (9:16 Story).

• Facebook: 1200x630 (1.91:1 Link), 1080x1080 (1:1).

• Twitter/X: 1200x675 (16:9), 1500x500 (Header).

• LinkedIn: 1200x627 (1.91:1), 1080x1080 (Carousel).

• Pinterest: 1000x1500 (2:3).

• TikTok: 1080x1920 (9:16).

• YouTube: 1280x720 (Thumb), 2560x1440 (Cover).

Design Principles

• Mobile-First: Large text (>40pt), high contrast.

• Scroll-Stopping: Bold colors, faces, pattern interruption.

• Brand Consistency: Use templates, recurring elements.

• Platform-Native: Match platform culture and UI.

• Value-First: Educational or entertaining, not just promo.

Deliverables Format

SOCIAL MEDIA DESIGN PACKAGE

• Campaign: [Name]

• Asset List: Detailed specs and design tokens for each platform.

• Files: Exported PNG/JPGs and Source files.

• Usage Guidelines: Posting times and hashtag strategy.

Tools Integration

• Midjourney (Imagery)

• Color Palette Generators

• Typography Advisors

• Infographic Designers