Social Calendar System Skill

When to Use

• Planning monthly/quarterly content cadences across multiple channels.

• Coordinating creative, copy, compliance, and publishing teams.

• Tracking asset production status, approvals, and performance follow-ups.

Framework

• Planning Grid – date, channel, campaign, hook, CTA, creative needs, owner.

• Workflow Stages – concept → copy → creative → compliance → scheduled → published → recap.

• Approval Matrix – stakeholder list, SLAs, fallback approvers, escalation criteria.

• Publishing Toolkit – UTMs, tagging, asset specs, accessibility checklist.

• Retrospective Tracker – performance snapshot, learnings, reuse tags.

Templates

• Calendar spreadsheet template with filters and status columns.

• Approval routing form + automated reminder checklist.

• Publishing checklist with QA steps per platform.

• GTM Agents Channel Prompt Library – CTA + hook examples per LinkedIn, X, TikTok, YouTube Shorts @puerto/README.md#183-212.

• Weekly Performance Packet – table covering reach, engagement, click/share ratio, SQL influence, sentiment summary.

• Crisis Escalation Tree – Social Media Manager → Marketing Director → Comms lead.

Tips

• Define color-coding or status chips to quickly spot blockers.

• Record creative/performance notes to accelerate future refresh cycles.

• Pair with build-social-calendar for auto-populated grids.

• Set guardrails: per-channel minimum engagement rate (e.g., LinkedIn ≥2.5%, X ≥1.5%), unsubscribe or opt-out thresholds for paid boosts.

• Mirror GTM Agents cadence: Monday plan review, Wednesday creative QA, Friday performance readout.

• Keep an escalation macro ready—if sentiment dips below GTM Agents's acceptable range (RAG red), pause scheduled posts within 15 minutes.

GTM Agents Social Orchestration Overlay

• Channel Pods – assign pod leads per platform with shared brief + KPIs.

• Creative Sprint Sync – align with design/creative team on asset counts, format specs, and deadlines.

• Distribution Tree – map how primary stories cascade into derivative assets (threads, carousels, reels, shorts).

• Insights Loop – every Friday, share the Weekly Performance Packet with Growth, Demand Gen, and Exec comms.

Reporting Template

Week Ending: <Date>

Channel | Goal | Target KPI | Actual | Guardrail | Notes LinkedIn | Demand gen POV | Engagement ≥2.5% | 3.1% | 1.8% | Exceeded; repurpose for email snippet X | Thought leadership | CTR ≥1.5% | 1.1% | 1.0% | Slight dip; test hook variant ...

Top Performing Assets:

• <Title> – reason, reuse plan

Risks/Escalations:

• <Issue> – owner, action

Guardrail Actions

• Pause channel queue if guardrail broken twice in 48h and notify Marketing Director.

• Trigger Playwright-driven QA if landing page links change mid-campaign.

• Use Sequential Thinking to run a quick RCA when sentiment scores fall below threshold for two consecutive reports.