SEO Writing Skill

When to Use

• Need pillar/blog content that ranks for a target keyword cluster.

• Building briefs for writers or agencies.

• Auditing existing posts for optimization opportunities.

Framework

• Intent Mapping – classify keyword as informational, navigational, transactional; align CTA accordingly.

• SERP Analysis – review top 10 results, note content format, length, missing gaps.

• Outline Structure – mirror winning patterns while adding unique POV/data.

• On-Page Elements – optimize title tag (<60 chars), meta description, H1/H2, schema, image alt text.

• Internal/External Links – add minimum 3 internal + 3 authoritative external links.

• Conversion Hooks – insert CTA blocks, lead magnets, or inline product mentions every ~500 words.

Templates

• Keyword brief template with intent, primary/secondary keywords, CTA, internal targets.

• SERP gap analysis worksheet capturing competitor format, word count, differentiators.

• SEO QA workflow checklist (draft → optimization → publish → refresh schedule).

Tips

• Refresh top posts quarterly—update stats, add new internal links, re-fetch schema.

• Use heatmaps/scroll data to validate placement of conversion hooks.

• Coordinate with demand gen to align CTAs with current offers.

• Keep keyword cannibalization tracker so multiple teams don’t target same phrase.

Checklist

• Include primary keyword in H1 + first 100 words.

• Use semantic variants (LSI terms) per section.

• Ensure readability score < grade 9.

• Add FAQ or snippet-ready section.