Message Architecture Systems Skill

When to Use

• Creating new messaging for campaigns, features, or personas.

• Auditing messaging consistency across channels.

• Onboarding new writers or agencies.

Framework

• Audience & Insight – persona, pain, desired outcome.

• Promise – primary value proposition + emotional appeal.

• Proof – metrics, customer quotes, product differentiators.

• Hooks – formulas mapped to channels.

• CTAs – stage-specific calls to action + urgency modifiers.

Templates

• Message house diagram.

• Hook bank sheet with formulas/examples.

• CTA matrix (persona x funnel stage x CTA).

Tips

• Document banned phrases and compliance notes.

• Keep proof points fresh; retire outdated metrics.

• Pair with voice-guidelines skill to maintain tone consistency.