Launch Playbooks Skill

When to Use

• Planning upcoming product/feature launches.

• Auditing current launch processes for efficiency gaps.

• Onboarding new PMMs or cross-functional launch partners.

Framework

• Tiering Model – define Tier 1/2/3 criteria (impact, audience, readiness) with required workstreams.

• Workstreams – campaign, content, enablement, comms, success, ops, product readiness.

• RACI – assign responsible/approver for each deliverable.

• Cadence – stand-up schedule, checkpoints, risk reviews.

• Measurement – KPI stack + reporting templates.

Templates

• Launch plan board (Notion/Jira/Asana) with tasks + owners.

• Brief template capturing audience, goals, narrative, dependencies.

• Retro template for capturing learnings.

Tips

• Lock tier and scope early to prevent scope creep.

• Maintain a risk log with mitigation owners.

• Pair with workflow-testing and automation teams to confirm infra readiness.