Conversion Diagnostic Kit Skill

When to Use

• Sudden drops in conversion, AOV, or checkout completion.

• Preparing experiment backlogs tied to funnel pain points.

• Aligning engineering, UX, and marketing on remediation priorities.

Framework

• Signal Stack – analytics, heatmaps, session replay, VOC, performance metrics.

• Segmentation Grid – device, channel, geography, campaign, customer type.

• Issue Taxonomy – UX friction, merchandising mismatch, technical/performance, policy/payment.

• Prioritization Model – score by impact, confidence, effort, and guardrail risk.

• Action Tracker – link issues to owners, experiments, or engineering tickets.

Templates

• Conversion diagnostic workbook (data inputs, findings, recommended tests).

• Standup agenda for cross-functional conversion war rooms.

• Experiment brief template with hypothesis, KPIs, guardrails.

Tips

• Pair quant data with VOC clips for stakeholder alignment.

• Keep diagnostics lightweight (48-hour turnaround) for high-velocity campaigns.

• Use alongside diagnose-conversion-drop command for automated reporting.