Community Program Matrix Skill

When to Use

• Building quarterly/annual community programming plans.

• Balancing content formats across personas, segments, and lifecycle stages.

• Aligning stakeholders on resource allocation and measurement.

Framework

• Persona vs. Lifecycle Grid – map each persona to their stage (new, engaged, champion) and needs.

• Channel Mix – forums, live events, office hours, partner co-hosts, UGC, social extensions.

• Cadence & Ownership – define frequency, hosts, moderators, and backup owners.

• Value Proposition – articulate member value + business value for every cell.

• Measurement Hooks – KPIs, instrumentation, and health thresholds per program.

Templates

• Spreadsheet/Notion template for program grids with filters by persona or channel.

• Slide + one-pager to socialize upcoming programming.

• Resource planning worksheet capturing staffing, budget, and tooling needs.

Tips

• Highlight "hero moments" each quarter to focus energy and storytelling.

• Rotate community champions into programming slots to showcase voices.

• Pair with design-community-strategy and launch-community-activation-series for auto-generated calendars.