brand-governance

Brand Governance Toolkit Skill

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Install skill "brand-governance" with this command: npx skills add gtmagents/gtm-agents/gtmagents-gtm-agents-brand-governance

Brand Governance Toolkit Skill

When to Use

  • Rolling out updated brand systems or localization variants.

  • Reviewing creative for compliance with legal, accessibility, or partner requirements.

  • Auditing asset libraries for version control.

Framework

  • Guideline Source of Truth – centralize docs, design tokens, and change history.

  • Approval Workflow – define reviewers, SLAs, and escalation paths for exceptions.

  • Audit Cadence – schedule quarterly reviews of live assets, templates, and vendor usage.

  • Education Layer – curate training, office hours, and certification quizzes.

  • Feedback Loop – capture field requests, track decisions, and prioritize updates.

Templates

  • Brand governance checklist (channel, reviewer, status).

  • Exception request form with rationale + decision log.

  • Rollout communication plan (audiences, channels, timeline).

Tips

  • Use tagging/versioning in DAM tools to prevent outdated asset usage.

  • Pair metrics (brand accuracy, request SLAs) with incentives for compliance.

  • Partner with legal/security for regulated industries.

Source Transparency

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