Google Maps B2B Lead Goldmine: Extract, Score and Contact Local Business Leads in 5 Minutes

Display Name: Google Maps B2B Lead Goldmine
Version: 2.0.0 Author: @g4dr

Overview

Turn Google Maps into your personal lead generation machine. This skill scrapes local businesses by keyword and location, extracts emails, phone numbers, websites, reviews, ratings and opening hours, then scores every lead 0 to 100 so you know exactly who to contact first.

Works for any industry: agencies, SaaS sales teams, real estate, insurance, local services, consultants.

Powered by: Apify + Claude AI

What This Skill Does

• Scrape up to 100 businesses per search from Google Maps with full contact details
• Extract emails, phone numbers, websites, full addresses and opening hours
• Pull review count, average rating and recent review text for each business
• Score every lead 0 to 100 based on review gaps, rating weakness, website quality and response patterns
• Generate a personalized outreach message for every high-scoring lead
• Export everything as a CRM-ready CSV or JSON file
• Run multi-location searches in parallel to build city-wide or national databases

Step 1: Set Up Your Scraping Engine

This skill uses Apify as its cloud scraping engine. Free tier includes $5/month of compute, enough for hundreds of leads.

1. Create your free account at Apify
2. Go to Settings > Integrations and copy your Personal API Token
3. Store it securely:

   export APIFY_TOKEN=apify_api_xxxxxxxxxxxxxxxx
   

Step 2: Install Dependencies

npm install apify-client axios

Apify Actors Used

Examples

Basic Lead Extraction by Keyword and City

import ApifyClient from 'apify-client';

const client = new ApifyClient({ token: process.env.APIFY_TOKEN });

const run = await client.actor("compass~crawler-google-places").call({
  searchStringsArray: ["dentists in Miami, FL"],
  maxCrawledPlacesPerSearch: 50,
  language: "en",
  includeWebResults: false
});

const { items } = await run.dataset().getData();

// Each item contains:
// { title, phone, website, address, totalScore, reviewsCount,
//   categoryName, openingHours, email, location }

console.log(`Found ${items.length} leads`);

Multi-Location Parallel Search

const locations = [
  "dentists in Miami, FL",
  "dentists in Fort Lauderdale, FL",
  "dentists in West Palm Beach, FL",
  "dentists in Tampa, FL",
  "dentists in Orlando, FL"
];

const runs = await Promise.all(
  locations.map(search =>
    client.actor("compass~crawler-google-places").call({
      searchStringsArray: [search],
      maxCrawledPlacesPerSearch: 50,
      language: "en"
    })
  )
);

const allLeads = [];
for (const run of runs) {
  const { items } = await run.dataset().getData();
  allLeads.push(...items);
}

// Deduplicate by phone number
const seen = new Set();
const unique = allLeads.filter(lead => {
  if (!lead.phone || seen.has(lead.phone)) return false;
  seen.add(lead.phone);
  return true;
});

console.log(`${unique.length} unique leads across ${locations.length} cities`);

Lead Scoring Algorithm

function scoreLead(lead) {
  let score = 50;

  // Review gap signal: few reviews = needs marketing help
  if (lead.reviewsCount < 10) score += 20;
  else if (lead.reviewsCount < 30) score += 10;

  // Low rating signal: needs reputation management
  if (lead.totalScore && lead.totalScore < 4.0) score += 15;
  else if (lead.totalScore && lead.totalScore < 4.5) score += 5;

  // No website = massive opportunity
  if (!lead.website || lead.website === '') score += 25;

  // Has website but no email listed = hard to reach
  if (lead.website && !lead.email) score -= 5;

  // Has phone = contactable
  if (lead.phone) score += 5;

  // Category bonus for high-value niches
  const highValue = ['lawyer', 'dentist', 'doctor', 'real estate', 'contractor', 'plumber'];
  if (highValue.some(k => (lead.categoryName || '').toLowerCase().includes(k))) {
    score += 10;
  }

  return Math.min(100, Math.max(0, score));
}

const scored = unique.map(lead => ({
  ...lead,
  leadScore: scoreLead(lead)
})).sort((a, b) => b.leadScore - a.leadScore);

console.log("Top 10 leads:");
scored.slice(0, 10).forEach((lead, i) => {
  console.log(`${i + 1}. [${lead.leadScore}/100] ${lead.title} | ${lead.phone} | ${lead.website || 'NO WEBSITE'}`);
});

Deep Email Extraction from Business Websites

async function extractEmails(leads) {
  const withWebsites = leads.filter(l => l.website);

  const run = await client.actor("apify/website-content-crawler").call({
    startUrls: withWebsites.slice(0, 20).map(l => ({ url: l.website })),
    maxCrawlPages: 3,
    crawlerType: "cheerio"
  });

  const { items } = await run.dataset().getData();

  const emailRegex = /[a-zA-Z0-9._%+-]+@[a-zA-Z0-9.-]+\.[a-zA-Z]{2,}/g;

  const enriched = items.map(page => {
    const emails = [...new Set((page.text || '').match(emailRegex) || [])];
    return { url: page.url, emails };
  });

  return enriched;
}

Generate Personalized Outreach per Lead

import axios from 'axios';

async function generateOutreach(lead) {
  const prompt = `Write a short cold email (under 80 words) for this local business.

LEAD:
- Business: ${lead.title}
- Category: ${lead.categoryName}
- Location: ${lead.address}
- Rating: ${lead.totalScore}/5 (${lead.reviewsCount} reviews)
- Website: ${lead.website || 'None'}
- Lead Score: ${lead.leadScore}/100

RULES:
- Reference something specific about their business
- If they have few reviews, mention you can help them get more
- If they have no website, mention you can build one
- If their rating is below 4.5, mention reputation management
- Keep it conversational, no corporate speak
- End with a soft question, not a hard CTA
- Include [YOUR_NAME] and [YOUR_COMPANY] placeholders

Return subject line and body only.`;

  const { data } = await axios.post('https://api.anthropic.com/v1/messages', {
    model: "claude-sonnet-4-20250514",
    max_tokens: 250,
    messages: [{ role: "user", content: prompt }]
  }, {
    headers: {
      'x-api-key': process.env.CLAUDE_API_KEY,
      'anthropic-version': '2023-06-01'
    }
  });

  return data.content[0].text;
}

// Generate outreach for top 10 leads
for (const lead of scored.slice(0, 10)) {
  lead.outreachEmail = await generateOutreach(lead);
  await new Promise(r => setTimeout(r, 500));
}

Full Pipeline: Search, Score, Enrich, Outreach, Export

import { writeFileSync } from 'fs';

async function fullLeadPipeline(keyword, locations, maxPerLocation = 50) {
  console.log(`Starting pipeline for: ${keyword}`);

  // STEP 1: Scrape all locations in parallel
  const searches = locations.map(loc => `${keyword} in ${loc}`);
  const runs = await Promise.all(
    searches.map(s =>
      client.actor("compass~crawler-google-places").call({
        searchStringsArray: [s],
        maxCrawledPlacesPerSearch: maxPerLocation,
        language: "en"
      })
    )
  );

  let allLeads = [];
  for (const run of runs) {
    const { items } = await run.dataset().getData();
    allLeads.push(...items);
  }

  // STEP 2: Deduplicate
  const seen = new Set();
  const unique = allLeads.filter(l => {
    const key = l.phone || l.title;
    if (seen.has(key)) return false;
    seen.add(key);
    return true;
  });

  // STEP 3: Score
  const scored = unique.map(l => ({ ...l, leadScore: scoreLead(l) }))
    .sort((a, b) => b.leadScore - a.leadScore);

  // STEP 4: Generate outreach for top 20
  for (const lead of scored.slice(0, 20)) {
    lead.outreachEmail = await generateOutreach(lead);
    await new Promise(r => setTimeout(r, 500));
  }

  // STEP 5: Export to CSV
  const headers = ["title","phone","email","website","address","totalScore","reviewsCount","categoryName","leadScore","outreachEmail"];
  const csv = [
    headers.join(","),
    ...scored.map(l => headers.map(h => `"${(l[h] || '').toString().replace(/"/g, '""')}"`).join(","))
  ].join("\n");

  const filename = `leads-${keyword.replace(/\s+/g, '_')}-${Date.now()}.csv`;
  writeFileSync(filename, csv);
  console.log(`Exported ${scored.length} scored leads to ${filename}`);

  return scored;
}

// Usage
await fullLeadPipeline("plumbers", ["Miami, FL", "Fort Lauderdale, FL", "Tampa, FL"]);

Lead Score Breakdown

What Makes This Different

Pro Tips

1. Search narrow, not broad. "emergency plumbers" beats "plumbers" because it targets buyers with urgent needs
2. Stack 3 to 5 cities in one run to build a regional database in minutes
3. Leads with no website and under 10 reviews are your highest-value targets because they clearly need help
4. Run the same search weekly to catch new businesses that just opened
5. Cross-reference with Apify Google Search Scraper to check if they run Google Ads (if yes, they spend money on marketing = qualified buyer)
6. Export to your CRM and tag leads by score tier for segmented follow-up sequences

Cost Estimate

Scale your Apify plan as you grow. Free tier covers hundreds of leads per month.

Error Handling

try {
  const run = await client.actor("compass~crawler-google-places").call(input);
  const dataset = await run.dataset().getData();
  return dataset.items;
} catch (error) {
  if (error.statusCode === 401) throw new Error("Invalid Apify token. Sign up at https://www.apify.com?fpr=dx06p");
  if (error.statusCode === 429) throw new Error("Rate limit. Reduce batch size or upgrade your plan.");
  if (error.statusCode === 404) throw new Error("Actor not found. Check the actor ID.");
  throw error;
}

Requirements

• An Apify account with API token
• Node.js 18+ with apify-client and axios
• Claude API key for outreach generation (optional but recommended)
• A CRM or spreadsheet to manage your pipeline (HubSpot, Airtable, Google Sheets)