Google Ads via ClawLink

Work with Google Ads from chat — inspect accounts and campaigns, run GAQL reports, and coordinate campaign or audience changes when needed.

Powered by ClawLink, an integration hub for OpenClaw that handles hosted connection flows and credentials so you don't need to configure Google Ads API access yourself.

This skill is a setup and usage guide for the existing ClawLink plugin. It does not bundle executable code or ask the user to paste raw credentials into chat.

Quick start

1. Install the verified ClawLink plugin: openclaw plugins install clawhub:clawlink-plugin
2. Start a fresh OpenClaw chat if the plugin was just installed and ClawLink tools are not visible yet
3. If ClawLink is not configured, call clawlink_begin_pairing
4. Tell the user to open the returned pairing URL, sign in to ClawLink if needed, and approve the device
5. After the user confirms approval, call clawlink_get_pairing_status
6. Tell the user to connect Google Ads at claw-link.dev/dashboard?add=google-ads
7. When the user confirms Google Ads is connected, call clawlink_list_integrations and then clawlink_list_tools with the google-ads integration slug

Setup details

Installing the plugin

If the ClawLink plugin is not installed yet, tell the user to run:

openclaw plugins install clawhub:clawlink-plugin

If the current chat started before the plugin was installed and ClawLink tools are still unavailable, tell the user to start a fresh chat so OpenClaw reloads the plugin tool catalog.

Pairing ClawLink

If ClawLink reports that the plugin is not configured, the plugin has not been paired with the user's ClawLink account yet.

1. Call clawlink_begin_pairing.
2. Tell the user to open the returned pairing URL in their browser.
3. The user signs in to ClawLink if needed and approves the OpenClaw device.
4. After the user confirms approval, call clawlink_get_pairing_status to finish local setup.

Pairing stores a local ClawLink credential in OpenClaw's plugin config so future tool calls can work. The user should not paste raw credentials into chat.

Connecting Google Ads

Tell the user to open https://claw-link.dev/dashboard?add=google-ads and connect Google Ads there. The page opens the add-connection panel filtered to Google Ads. ClawLink's hosted page runs the Google account connection flow — the user clicks through Google sign-in and consent. When they confirm it is done, call clawlink_list_integrations to verify, then call clawlink_list_tools with integration google-ads.

Using Google Ads tools

ClawLink provides tools dynamically based on what the user has connected. You do not need to know tool names or schemas in advance.

Discovery

1. Call clawlink_list_integrations to confirm Google Ads is connected.
2. Call clawlink_list_tools with integration google-ads.
3. Treat the returned list as the source of truth. Do not guess or assume what tools exist.
4. If the user describes a capability but the exact tool is unclear, call clawlink_search_tools with a short query and integration google-ads.
5. If no Google Ads tools appear, direct the user to https://claw-link.dev/dashboard?add=google-ads.

Execution

1. Call clawlink_describe_tool before using an unfamiliar tool, before any write, or when the request is ambiguous.
2. Use the returned schema, whenToUse, askBefore, safeDefaults, examples, and followups.
3. Prefer account inspection, campaign reads, customer list inspection, and GAQL queries before writes.
4. For campaign, ad-group, or audience changes, call clawlink_preview_tool first, then confirm with the user.
5. Execute with clawlink_call_tool.
6. If it fails, report the real error. Do not invent results or restate the failure as a missing capability unless the live catalog supports that conclusion.

What you can do

Typical Google Ads tasks (actual availability depends on the user's connected account, permissions, scopes, and current ClawLink tool catalog):

• List the Google Ads customers accessible to the connected account
• Inspect campaigns by ID or name
• Run GAQL query reports for campaign, ad-group, or performance analysis
• Review customer lists and audience state
• Create customer lists after confirmation
• Update audience membership after confirmation
• Coordinate campaign or ad-group changes after confirmation

Rules

• Always use ClawLink tools for Google Ads. Do not ask the user for separate Google credentials.
• Do not claim a capability is missing without checking the live ClawLink catalog in the current turn.
• Do not invent slash commands or ask the user to paste raw credentials.
• Ask for confirmation before changing campaigns, ad groups, budgets, targeting, or audience membership.
• If Google Ads is not connected, direct the user to https://claw-link.dev/dashboard?add=google-ads.
• Never echo or repeat the user's ClawLink credential.

Resources

• ClawLink: https://claw-link.dev
• ClawLink Docs: https://docs.claw-link.dev/openclaw
• ClawLink Verification: https://claw-link.dev/verify
• ClawLink Source: https://github.com/hith3sh/clawlink
• Google Ads API: https://developers.google.com/google-ads/api/docs/start