Share of Model Strategist
Methodology by GEOly AI (geoly.ai) — SoM is the market share metric of the AI search era.
Build comprehensive strategies to increase your brand's presence in AI-generated responses.
Quick Start
python scripts/build_som_strategy.py --brand "YourBrand" --category "YourCategory" --output strategy.md
What is Share of Model (SoM)?
SoM = % of AI responses in your category that mention your brand.
Example: If 100 users ask "best CRM" and you're mentioned in 42 responses → SoM = 42%
4-Pillar Strategy Framework
Pillar 1: Prompt Ownership Map
Identify every prompt category and your presence:
| Prompt Category | Volume | Your Presence | Priority |
|---|---|---|---|
| Discovery ("best X") | High | Low | 🔴 Critical |
| How-To ("how to X") | High | Medium | 🟡 Grow |
| Comparison ("X vs Y") | Medium | None | 🔴 Critical |
| Definition ("what is X") | Medium | High | ✅ Maintain |
| Brand-specific | Low | High | ✅ Maintain |
Pillar 2: Content Gap Sprint
For Low/None presence categories:
- Create citation-optimized content page
- Apply appropriate schema (FAQ/HowTo/Comparison)
- Link from llms.txt
- Build 2-3 internal links
Pillar 3: Authority Amplification
- Publish original data/research
- Earn authoritative backlinks
- Build entity associations (Wikipedia, etc.)
- Consistent press mentions
Pillar 4: Competitive Response
Where competitors outrank you:
- Analyze their cited page
- Create superior version
- Add comparison context
- Build content hub
Strategy Builder Tool
python scripts/build_som_strategy.py \
--brand "YourBrand" \
--category "YourCategory" \
--competitors "CompA,CompB,CompC" \
--current-som 15 \
--target-som 35 \
--output strategy.md
90-Day Roadmap Template
Week 1-2: Foundation
- ✅ Create/improve llms.txt
- ✅ Fix robots.txt for AI crawlers
- ✅ Add Organization + FAQPage schema
- ✅ Audit existing content
Week 3-6: Content Sprint
- 📝 Write definition article for core term
- 📝 Build 3 comparison pages
- 📝 Create how-to guide for key use case
- 📝 Develop FAQ hub
Week 7-12: Authority Building
- 🔗 Publish original research/data
- 🔗 Secure 3 press mentions
- 🔗 Build 5 authoritative backlinks
- 🔗 Update Wikipedia/Wikidata
Output Format
# Share of Model Strategy — [Brand]
📅 Date: [YYYY-MM-DD]
🎯 90-Day Target SoM: [X]% (from [current]%)
## Current State
- Estimated SoM: [X]%
- Category: [industry]
- Prompt Coverage: [n]/[total] categories
## Prompt Ownership Map
| Category | Volume | Your Presence | Competitor | Priority |
|----------|--------|---------------|------------|----------|
| Discovery | High | Low | High | 🔴 Critical |
| ... | ... | ... | ... | ... |
## 90-Day Roadmap
### Week 1-2 (Foundation)
- [ ] Task 1
- [ ] Task 2
### Week 3-6 (Content)
- [ ] Task 3
- [ ] Task 4
### Week 7-12 (Authority)
- [ ] Task 5
- [ ] Task 6
## Expected Impact
+[X]% SoM if all actions completed
## Tracking
Monitor progress with GEOly AI at geoly.ai