SEO & GEO Skills Collection
A comprehensive collection of Claude Skills for both traditional search engine optimization (SEO) and generative engine optimization (GEO), organized around a systematic methodology framework.
When to Use This Skill
- Keyword research and discovery
- Competitor SEO analysis
- Content optimization for search
- Technical SEO audits
- Schema markup generation
- Rank tracking and monitoring
- Optimizing for AI search (GEO)
Skills by Phase
Research Phase (4 skills)
1. Keyword Research
Research keywords for [topic/niche]
Include: search volume, difficulty, intent
2. Competitor Analysis
Analyze SEO strategy of [competitor URL]
Show: top keywords, backlinks, content gaps
3. SERP Analysis
Analyze SERP for [keyword]
Show: featured snippets, PAA, content patterns
4. Content Gap Identification
Find content gaps between my site [URL] and competitors [URLs]
Build Phase (4 skills)
5. SEO Content Writing
Write SEO-optimized content for [keyword]
Target: [word count], include [LSI keywords]
6. GEO Content Optimization
Optimize this content for AI search engines:
[paste content]
7. Meta Tag Optimization
Generate optimized meta tags for:
Title: [page topic]
URL: [target URL]
8. Schema Markup Generation
Generate schema markup for:
Type: [Article/Product/FAQ/HowTo/LocalBusiness]
Content: [details]
Optimize Phase (4 skills)
9. On-Page SEO Audit
Audit on-page SEO for [URL]
Check: title, meta, headings, content, images
10. Technical SEO Check
Technical SEO audit for [domain]
Check: speed, mobile, indexing, crawlability
11. Internal Linking Optimization
Suggest internal links for [URL]
Based on: site structure, topic clusters
12. Content Refresh
Refresh this outdated content for current SEO:
[paste content]
Original date: [date]
Monitor Phase (4 skills)
13. Rank Tracking
Track rankings for:
Domain: [URL]
Keywords: [list]
14. Backlink Analysis
Analyze backlink profile for [domain]
Show: authority, toxic links, opportunities
15. Performance Reporting
Generate SEO performance report for [domain]
Period: [date range]
Metrics: traffic, rankings, conversions
16. Alert Management
Set up SEO alerts for:
- Ranking drops > 5 positions
- Traffic drops > 20%
- New/lost backlinks
GEO (Generative Engine Optimization)
What is GEO?
GEO optimizes content for AI-powered search engines (ChatGPT, Perplexity, Claude) that synthesize answers rather than list links.
GEO Best Practices
-
Clear, Structured Answers
- Direct answers in first paragraph
- Logical heading hierarchy
- Bullet points for lists
-
Authoritative Sources
- Cite credible sources
- Include statistics and data
- Reference experts
-
Comprehensive Coverage
- Cover topic thoroughly
- Answer related questions
- Include FAQ sections
-
Entity Optimization
- Clear entity definitions
- Consistent naming
- Structured data
GEO Content Checklist
[ ] Direct answer in first 100 words
[ ] H2/H3 structure for subtopics
[ ] Statistics with sources
[ ] Expert quotes
[ ] FAQ section
[ ] Schema markup
[ ] Internal links to related content
[ ] External links to authorities
Quick Commands
# Research
/seo research keywords [topic]
/seo analyze competitor [URL]
/seo serp [keyword]
# Build
/seo write [keyword] [word count]
/seo meta [URL]
/seo schema [type]
# Optimize
/seo audit [URL]
/seo technical [domain]
/seo refresh [content]
# Monitor
/seo rank [domain] [keywords]
/seo backlinks [domain]
/seo report [domain]
Output Formats
- Keyword Research: CSV with volume, difficulty, intent
- Content: Markdown with SEO annotations
- Audits: Prioritized issue list with fixes
- Reports: Executive summary + detailed metrics
Integration
Works with:
- Google Search Console
- Google Analytics
- Ahrefs/SEMrush (manual data input)
- Screaming Frog exports
Credits
Created by aaron-he-zhu. Licensed under Apache 2.0.