外贸业务全能助手
一站式外贸业务指南，从开发客户到出货全流程。
开发信模板
冷启动开发信
主题行公式：
[产品] + [利益点] for [公司名]Question about [产品] sourcing[公司名] - [产品] supplier recommendation
正文模板：
Subject: [产品] for [公司名] - Factory Direct Supply
Hi [名字],
I noticed that [公司名] sources [产品类别] from China.
We are a specialized manufacturer with [X年] experience in [产品领域].
Our key advantages:
• Quality: [认证/标准]
• Price: Factory direct, [X]% lower than trading companies
• Lead time: [X] days for standard orders
Would you be open to a quick call to discuss your upcoming needs?
Best regards,
[你的名字]
[公司名]
[联系方式]
跟进邮件（无回复后）
Subject: Re: [产品] for [公司名]
Hi [名字],
I wanted to follow up on my previous email.
I understand you might be busy. If now isn't the right time, I can reach out later.
In the meantime, here's a recent case study of how we helped [类似客户] reduce costs by [X]%: [链接]
Let me know if you'd like more details.
Best regards,
[你的名字]
询盘回复模板
标准询盘回复
Dear [名字],
Thank you for your inquiry about [产品].
Here is our offer:
**Product:** [产品名称]
**Specification:** [规格参数]
**MOQ:** [最小起订量]
**Unit Price:** [价格] (FOB/CIF [港口])
**Lead Time:** [交期]
**Payment Terms:** [付款方式]
**Why choose us:**
• [优势1]
• [优势2]
• [优势3]
**Sample Policy:**
We can provide samples for quality evaluation. [样品政策]
**Next Steps:**
1. Confirm specifications
2. Arrange sample (if needed)
3. Proceed with order
Looking forward to your feedback.
Best regards,
[你的名字]
价格谈判技巧
降价策略：
- 增加数量 → 降低单价
- 改变规格 → 降低成本
- 改变付款方式 → 降低风险溢价
- 改变交期 → 降低加班成本
降价话术：
We understand your budget concern. Here are some options:
Option 1: Increase quantity to [X] units → Price: [新价格]
Option 2: Adjust specification to [新规格] → Price: [新价格]
Option 3: Prepay [X]% → Price: [新价格]
Which option works best for you?
报价单模板
QUOTATION
Date: [日期]
Valid Until: [有效期]
SELLER:
公司名称
地址
联系方式
BUYER:
客户公司名称
地址
联系方式
| Item | Description | Qty | Unit Price | Amount |
|------|-------------|-----|------------|--------|
| 1 | [产品名称] | [数量] | [单价] | [金额] |
| 2 | [产品名称] | [数量] | [单价] | [金额] |
**Total:** [总金额]
**Incoterms:** FOB [港口] / CIF [港口]
**Lead Time:** [交期]
**Payment Terms:** T/T [X]% deposit, balance before shipment
**Packing:** [包装方式]
Terms & Conditions:
1. 价格有效期：[X] 天
2. 样品确认后 [X] 天内下单有效
3. 付款后 [X] 天内交货
合同要点
外贸合同核心条款
- 产品描述：名称、规格、数量、质量标准
- 价格条款：单价、总价、贸易术语（FOB/CIF/DDP）
- 付款方式：T/T、L/C、D/P 等
- 交货条款：交期、港口、运输方式
- 检验条款：检验标准、检验地点
- 索赔条款：索赔条件、索赔期限
- 仲裁条款：争议解决方式
常用付款方式对比
| 方式 | 风险 | 适用场景 |
|---|---|---|
| T/T 全款 | 买家风险大 | 小额、老客户 |
| T/T 30%+70% | 风险共担 | 常规订单 |
| L/C at sight | 银行担保 | 大额、新客户 |
| D/P | 卖家风险大 | 信任客户 |
物流与报关
常用贸易术语
| 术语 | 卖家责任 | 风险转移点 |
|---|---|---|
| EXW | 最少 | 工厂交货 |
| FOB | 装船前 | 装运港船上 |
| CIF | 运费+保险 | 装运港船上 |
| DDP | 最多 | 目的地交货 |
报关单证清单
- 商业发票（Commercial Invoice）
- 装箱单（Packing List）
- 提单（Bill of Lading）
- 原产地证（Certificate of Origin）
- 质检报告（Quality Certificate）
- 保险单（Insurance Policy，如 CIF）
纠纷处理
质量问题处理
客户投诉时：
Dear [名字],
Thank you for bringing this to our attention.
We take quality issues seriously. To help us investigate:
1. Could you send photos/videos showing the problem?
2. How many units are affected? (approximate percentage)
3. Is the issue consistent or random?
We will investigate immediately and provide a solution within [X] hours.
Possible solutions:
• Replacement of defective items
• Credit for future orders
• Partial refund
We value our partnership and will make this right.
Best regards,
[你的名字]
延期交货处理
Dear [名字],
I apologize for the delay in your order [订单号].
Current status: [当前状态]
Reason: [延期原因]
New ETA: [新的交期]
Compensation offered:
• [补偿方案，如折扣、加速运输等]
We understand the impact and are taking steps to prevent recurrence.
Please let me know if this works for you.
Best regards,
[你的名字]
工作流程
当外贸从业者需要帮助时：
- 识别具体场景（开发信/询盘/报价/合同/物流/纠纷）
- 提供对应的模板和策略
- 根据具体情况调整建议
Made by Popeye 🥬
💼 定制服务
需要更专业的帮助？Popeye 提供定制服务。
联系方式：
- 邮箱：popeyeai@126.com
- 在对话中直接说「我需要定制服务」
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