Email Capture Generator Skill
Build high-converting lead magnets, squeeze pages, and email capture funnels using proven conversion frameworks.
The Email Capture Framework
5-Section Flow
Build email capture pages EXCLUSIVELY using this 5-section flow from top to bottom:
┌─────────────────────────────────────────────────────────┐
│ 1. HOOK (Hero Section) │
│ ┌─────────────────────────────────────────────────┐ │
│ │ [Headline - Benefit-driven, specific] │ │
│ └─────────────────────────────────────────────────┘ │
│ ┌─────────────────────────────────────────────────┐ │
│ │ [Subheadline - Expand on the promise] │ │
│ └─────────────────────────────────────────────────┘ │
│ ┌─────────────────────────────────────────────────┐ │
│ │ [OPT-IN FORM] │ │
│ │ Email: [____________] │ │
│ │ [GET IT FREE] │ │
│ └─────────────────────────────────────────────────┘ │
│ [Lead magnet image] │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ 2. VALUE (What's Inside) │
│ "Here's what you'll get:" │
│ ✓ [Benefit 1] │
│ ✓ [Benefit 2] │
│ ✓ [Benefit 3] │
│ [Image showing the lead magnet] │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ 3. PROOF (Social Validation) │
│ Headline: "Join X+ subscribers" │
│ [Testimonial 1] │
│ [Testimonial 2] │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ 4. URGENCY (Why Now) │
│ "This offer expires..." │
│ [Scarcity element] │
│ [Countdown timer if applicable] │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ 5. REASSURANCE (Trust Builders) │
│ ✓ No spam, ever │
│ ✓ Unsubscribe anytime │
│ ✓ [Privacy link] [Terms link] │
└─────────────────────────────────────────────────────────┘
Section Breakdown
1. HOOK (Hero Section)
- Benefit-driven headline (specific, result-oriented)
- Subheadline expanding on the promise
- Email input field + CTA button
- Lead magnet visual (ebook, checklist, template preview)
2. VALUE (What's Inside)
- "Here's what you'll get" headline
- 3-5 bullet points with checkmarks
- Visual of the lead magnet (cover, preview, sample)
3. PROOF (Social Validation)
- Subscriber count
- 2-3 short testimonials
- Trust indicators (logos if applicable)
4. URGENCY (Why Now)
- Scarcity message (limited time, limited quantity)
- Countdown timer (optional)
- Reason to act now
5. REASSURANCE (Trust Builders)
- "No spam, ever" promise
- Unsubscribe guarantee
- Privacy/Terms links
Template Variables
Replace these placeholders in your generated pages:
| Variable | Description |
|---|---|
{{HEADLINE}} | Main benefit-driven headline |
{{SUBHEADLINE}} | Supporting description |
{{LEAD_MAGNET_NAME}} | Name of the free offer |
{{BENEFIT_1}} | First benefit bullet |
{{BENEFIT_2}} | Second benefit bullet |
{{BENEFIT_3}} | Third benefit bullet |
{{CTA_TEXT}} | Button text (e.g., "Get It Free") |
{{EMAIL_PLACEHOLDER}} | Input placeholder text |
{{SUBSCRIBER_COUNT}} | Number of subscribers |
{{TESTIMONIAL_1}} | First testimonial quote |
{{TESTIMONIAL_1_AUTHOR}} | First testimonial author |
{{TESTIMONIAL_2}} | Second testimonial quote |
{{TESTIMONIAL_2_AUTHOR}} | Second testimonial author |
{{URGENCY_MESSAGE}} | Scarcity/urgency text |
{{COUNTDOWN_DATE}} | Expiration date (if applicable) |
{{LEAD_MAGNET_IMAGE}} | Image of the free offer |
{{COMPANY_NAME}} | Brand/company name |
{{PRIVACY_URL}} | Privacy policy link |
{{TERMS_URL}} | Terms of service link |
Lead Magnet Types
This skill supports various lead magnet formats:
- Ebook - Digital guide or report
- Checklist - Printable or digital checklist
- Template - Spreadsheet, Notion, or design template
- Quiz - Interactive assessment with results delivered via email
- Free Tool - Mini app or calculator
- Video Series - Video course delivered via email
- Cheat Sheet - Quick reference guide
- Swipe File - Collection of examples
Conversion Principles
Headline Formulas
- "[Emotion] + [Specific Result] + [Timeframe]"
- Example: "Wake Up to 10x More Leads in 30 Days"
- "[Number] + [Specific Thing] + [in [Timeframe]]"
- Example: "7 Days to Your First 1,000 Email Subscribers"
Form Best Practices
- Single field (email only) = highest conversion
- Place form above the fold
- Contrast button color from background
- Clear CTA: "Get My [Lead Magnet]" not "Submit"
Above the Fold Must-Haves
- Headline
- Subheadline
- Visual
- Form
Trust Elements Placement
- Before form (proof)
- After form (reassurance)
File Structure
email-capture-generator/
├── SKILL.md # This file
├── templates/
│ ├── squeeze-page.html # Basic squeeze page
│ ├── lead-magnet.html # Detailed lead magnet page
│ └── thank-you.html # Confirmation/thank you page
└── examples/
├── ebook-capture.md # Example: ebook lead magnet
├── checklist-capture.md # Example: checklist lead magnet
Example: Ebook Lead Magnet
Lead Magnet: "The Tiny Home Financing Guide" Target Audience: Prospective tiny home buyers Primary Benefit: Understanding financing options
HOOK:
- Headline: "Get Your Tiny Home Faster with the Financing Guide 90% of Buyers Miss"
- Subhead: "Discover the 7 financing strategies that helped 1,000+ families afford their dream tiny home"
- CTA: "Send Me The Guide"
VALUE:
- ✓ 7 proven financing strategies
- ✓ Comparison charts
- ✓ Lender contact list
- ✓ Mistakes to avoid
PROOF:
- "Join 5,000+ tiny home enthusiasts"
- Testimonial from satisfied reader
URGENCY:
- "This free guide is available for a limited time"
REASSURANCE:
- "We respect your privacy. No spam, ever."