Customer Feedback Digest
Listen to your customers without drowning in data. This skill collects feedback from reviews, surveys, support tickets, and social mentions — then categorizes it by sentiment, topic, and urgency so you know exactly what to fix, what to celebrate, and what to respond to.
Run it weekly for a full digest, or trigger on-demand after a product launch or campaign.
What You Get
- All feedback categorized by sentiment (positive, neutral, negative, critical)
- Topics extracted and ranked by frequency (feature requests, bugs, praise, complaints)
- Urgent issues flagged for immediate response
- Suggested responses for negative reviews
- Trend analysis showing sentiment shifts over time
- Highlight reel of your best customer quotes
Setup
Required
- Feedback source — At least one: review platform data (CSV export), survey responses, support tickets, or social mentions your agent can access
Optional (but recommended)
- Multiple sources — combine Google Reviews, app store reviews, support emails, survey tools
- Response access — ability to reply to reviews or tickets after your approval
- Delivery channel — Telegram/Discord for digest and urgent alerts
- Feedback archive — folder to store historical digests for trend tracking
Configuration
Tell your agent:
- Feedback sources — where to pull feedback from (file paths, URLs, integrations)
- Review schedule — when to compile the digest (default: every Monday)
- Response style — your tone for responding to reviews (grateful, professional, empathetic)
- Urgency triggers — what counts as urgent (1-star reviews, keywords like "refund", "broken", "unsubscribe")
- Delivery — where to send the digest
- Product/service context — what you sell, so the agent understands the feedback properly
How It Works
Step 1: Collect Feedback
- Pull feedback from all configured sources
- For each piece: source, date, author (if available), content, rating (if applicable)
- Normalize ratings across sources (stars → sentiment score)
Step 2: Analyze Sentiment
Categorize each piece of feedback:
🟢 POSITIVE — Happy customers
- 4-5 star reviews, compliments, thank-you messages
- Keywords: love, great, amazing, helpful, recommend, best
🟡 NEUTRAL — Mixed or informational
- 3-star reviews, feature requests without complaint, questions
- Neither strongly positive nor negative
🔴 NEGATIVE — Unhappy customers
- 1-2 star reviews, complaints, frustration
- Keywords: disappointed, frustrated, doesn't work, waste, overpriced
⚫ CRITICAL — Needs immediate attention
- Threats to churn, refund requests, public complaints, legal mentions
- Keywords: refund, cancel, lawyer, scam, report, BBB
Step 3: Extract Topics
Group feedback by recurring themes:
- Feature requests — things customers want added
- Bugs/issues — things that are broken or confusing
- Praise points — what customers love most (keep doing this)
- Pain points — recurring frustrations
- Competitive mentions — when customers compare you to competitors
Rank by frequency — most-mentioned topics first.
Step 4: Draft Responses
For NEGATIVE and CRITICAL feedback, draft responses:
- Acknowledge the issue specifically
- Apologize where appropriate
- Offer a solution or next step
- Match the configured response style
- Mark as DRAFT — never post without approval
Step 5: Compile Digest
⭐ Feedback Digest — [Date Range]
📊 SENTIMENT OVERVIEW
Total feedback: [X] pieces
🟢 Positive: [X] ([X]%) | 🟡 Neutral: [X] ([X]%)
🔴 Negative: [X] ([X]%) | ⚫ Critical: [X]
Average rating: [X.X] / 5.0
⚫ CRITICAL — RESPOND NOW ([X])
1. [Source] — [Author]: "[excerpt]"
📝 Suggested response: "[draft]"
🔴 NEGATIVE HIGHLIGHTS ([X])
2. [Source] — "[excerpt]"
Topic: [bug/complaint/pricing]
📝 Suggested response ready
🔥 TOP TOPICS THIS WEEK
1. [Topic] — mentioned [X] times ([sentiment breakdown])
2. [Topic] — mentioned [X] times
3. [Topic] — mentioned [X] times
💚 BEST QUOTES (use in marketing!)
• "[Great quote from happy customer]" — [Author]
• "[Another great quote]" — [Author]
📈 TRENDS
• Sentiment [up/down] [X]% vs last period
• New topic emerging: [topic]
• Recurring issue: [issue] — [X] mentions this month
💡 RECOMMENDATIONS
• [Fix X — 8 negative mentions this week]
• [Feature Y requested by 5 customers — consider adding]
• [Reply to critical reviews within 24 hours]
Step 6: Deliver & Archive
- Send digest via configured channel
- Critical items get immediate alerts (don't wait for weekly digest)
- Save to
memory/feedback/YYYY-MM-DD.md - Track response status (drafted → approved → posted)
Examples
User: "Show me this week's customer feedback"
Agent compiles and responds with the full digest.
User: "What are customers complaining about most?"
Agent:
Top complaints this week:
- Onboarding confusion — 6 mentions. Customers struggling with initial setup.
- Slow response times — 4 mentions. Support taking 48+ hours.
- Pricing clarity — 3 mentions. Confusion about what's included in each tier.
Recommendation: Create an onboarding guide or video — this alone would address 40% of negative feedback.
User: "Send response to the critical review"
Agent: Posts the approved response to the review platform.
Customization Ideas
- NPS tracking — run periodic NPS surveys and track scores over time
- Review request automation — after positive interactions, auto-send review requests to happy customers
- Feedback-to-feature pipeline — auto-create feature request tickets from customer suggestions
- Competitor review monitoring — track what customers say about competitors too
- Testimonial collector — auto-curate the best quotes for marketing use
Want More?
This skill handles feedback collection and analysis. But if you want:
- Custom integrations — connect to Trustpilot, G2, Intercom, Zendesk, or your specific review platforms
- Advanced automations — auto-respond to reviews, trigger NPS surveys, feed insights into product roadmap
- Full system setup — identity, memory, security, and 5 custom automations built specifically for your workflow
DoctorClaw sets up complete OpenClaw systems for businesses:
- Guided Setup ($495) — 2-hour live walkthrough. Everything configured, integrated, and running by the end of the call.
- Done-For-You ($1,995) — 7-day custom build. 5 automations, 3 integrations, full security, 30-day support. You do nothing except answer a short intake form.