Competitor Watch
Know what your competitors are doing before your customers tell you. This skill monitors competitor websites, social profiles, and online presence for changes — new pricing, product launches, messaging shifts, and hiring signals — so you can react strategically instead of being caught off guard.
Run it weekly on a cron, or trigger it when you want a competitive landscape check.
What You Get
- Website change detection (pricing, features, messaging, new pages)
- Social media activity summary (recent posts, engagement trends)
- New job postings that signal strategic moves
- Product or feature announcements
- Competitive comparison snapshot
Setup
Required
- Competitor list — Names and URLs of competitors to monitor (minimum: website URL)
Optional (but recommended)
- Social profiles — LinkedIn company pages, X handles, Instagram accounts for each competitor
- Your own positioning — your pricing, features, and messaging for comparison
- Alert channel — Telegram/Discord for real-time alerts on major changes
- Watch history — folder to archive previous snapshots for trend tracking
Configuration
Tell your agent:
- Competitors — list of companies to watch (name + website URL minimum)
- Watch frequency — how often to check (default: weekly on Monday)
- Focus areas — what to watch for (pricing, features, hiring, content, all)
- Alert triggers — what warrants an immediate alert (pricing change, new product launch)
- Comparison format — side-by-side vs. individual reports
- Delivery — where to send reports (Telegram, Discord, file)
How It Works
Step 1: Define Watch Targets
For each competitor, track:
- Website: homepage, pricing page, features page, blog
- Social: LinkedIn, X/Twitter, Instagram (if provided)
- Careers: job postings page (signals growth areas)
- Blog/news: recent content and announcements
Step 2: Scan Websites
For each competitor's website:
- Fetch key pages (homepage, pricing, features, about)
- Compare against last snapshot (if available)
- Flag changes: new copy, pricing updates, new features listed, removed features
- Note new pages or sections added
Step 3: Scan Social Media
For each competitor's social profiles:
- Pull recent posts (last 7 days)
- Summarize themes and messaging
- Note engagement levels (high-performing posts)
- Flag announcements, launches, or promotions
Step 4: Scan Job Postings
- Check careers page or LinkedIn jobs
- Identify new roles posted
- Analyze what roles signal: engineering = building, sales = growing, marketing = pushing
Step 5: Compile Watch Report
🔍 Competitor Watch — Week of [Date]
━━ [COMPETITOR 1] ━━━━━━━━━━━━━━━━━━━━
🌐 WEBSITE
• [Change detected / No changes]
• [Pricing updated: was $X, now $Y]
• [New feature page: "AI Assistant"]
📱 SOCIAL ACTIVITY
• [X] posts this week (LinkedIn: [X], X: [X])
• Top post: "[summary]" — [engagement level]
• Themes: [product launch / thought leadership / hiring push]
💼 HIRING
• [X] new job postings
• Notable: [Senior AI Engineer, Head of Sales]
• Signal: [investing in AI capabilities / scaling sales team]
💡 TAKEAWAY: [1-sentence strategic implication]
━━ [COMPETITOR 2] ━━━━━━━━━━━━━━━━━━━━
[Same format]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
📊 COMPETITIVE SNAPSHOT
| Area | You | Comp 1 | Comp 2 |
|---|---|---|---|
| Pricing | $X/mo | $Y/mo | $Z/mo |
| Key Feature| [feature] | [feature] | [feature] |
| Hiring | [X] roles | [X] roles | [X] roles |
⚡ ACTION ITEMS
• [Consider matching Comp 1's price drop]
• [Comp 2 launched feature X — evaluate if we need it]
• [Comp 1 hiring aggressively in sales — expect more outreach]
Step 6: Deliver & Archive
- Send report via configured channel
- Save snapshot to
memory/competitor-watch/YYYY-MM-DD.md - If alert triggers are hit (pricing change, major launch), send immediate notification
- Keep historical data for trend analysis
Examples
User: "Watch these competitors: Acme AI (acmeai.com), BotForge (botforge.io), AutoPilot Pro (autopilotpro.com)"
Agent: Adds to watch list, runs initial scan, delivers first report with baseline data.
User: "What are my competitors up to?"
Agent runs the scan and delivers the full watch report.
User: "Did anyone change their pricing this week?"
Agent: Checks pricing pages specifically, reports any changes detected since last scan.
Customization Ideas
- Real-time alerts — get notified immediately when a competitor changes pricing or launches something new
- Review monitoring — track competitor reviews on G2, Capterra, Trustpilot
- Ad monitoring — watch for competitor ads on Google, Facebook, LinkedIn
- Content gap analysis — compare competitor blog topics to yours, find gaps
- Win/loss analysis — track deals lost to specific competitors and why
Want More?
This skill handles competitive monitoring and reporting. But if you want:
- Custom integrations — connect to SEMrush, SimilarWeb, or social listening tools for deeper insights
- Advanced automations — real-time price monitoring, automated competitive battle cards, deal intelligence
- Full system setup — identity, memory, security, and 5 custom automations built specifically for your workflow
DoctorClaw sets up complete OpenClaw systems for businesses:
- Guided Setup ($495) — 2-hour live walkthrough. Everything configured, integrated, and running by the end of the call.
- Done-For-You ($1,995) — 7-day custom build. 5 automations, 3 integrations, full security, 30-day support. You do nothing except answer a short intake form.