SEO & Visibility Expert

Get your web projects discovered by both traditional search engines AND AI systems.

Quick Start

• Create llms.txt at site root → AI crawlers find your content

• Add JSON-LD schema → Rich snippets in search results

• Verify robots.txt → Allow good bots, block bad ones

• Generate sitemap.xml → Help crawlers index everything

• Check Core Web Vitals → PageSpeed Insights score >90

• Add Open Graph tags → Beautiful social previews

When to Use

Use for:

• Technical SEO audits and fixes

• llms.txt for AI crawlers

• Schema.org/JSON-LD structured data

• Launch strategies (Product Hunt, HN, Reddit)

• Core Web Vitals optimization

NOT for:

• Paid advertising/PPC campaigns

• Social media content creation

• Email marketing campaigns

The Modern Discovery Stack

┌─────────────────────────────────────────────┐ │ AI ANSWER ENGINES │ │ ChatGPT, Claude, Perplexity, Google AI │ │ → llms.txt, structured data, AEO │ ├─────────────────────────────────────────────┤ │ TRADITIONAL SEARCH │ │ Google, Bing, DuckDuckGo │ │ → Technical SEO, content, backlinks │ ├─────────────────────────────────────────────┤ │ SOCIAL DISCOVERY │ │ Product Hunt, HN, Reddit, Twitter/X │ │ → Launch timing, community, narratives │ └─────────────────────────────────────────────┘

Technical SEO Essentials

Metadata Must-Haves

<!-- Every page needs these --> <title>Primary Keyword | Brand Name</title> <meta name="description" content="150-160 chars with keywords"> <link rel="canonical" href="https://yoursite.com/page">

<!-- Open Graph for social --> <meta property="og:title" content="Title for social shares"> <meta property="og:image" content="https://yoursite.com/og-image.png">

URL Rules

• Lowercase, hyphen-separated

• Include primary keyword

• Keep under 60 characters

• No query parameters for content pages

AI Crawler Optimization (AEO)

llms.txt Quick Template

Your Site Name

Brief tagline describing what you do

Overview

2-3 sentences for AI systems.

Key Features

• Feature 1: Description
• Feature 2: Description

Documentation

• Getting Started
• API Reference

robots.txt for AI Era

AI Crawlers - Allow them!

User-agent: GPTBot Allow: /

User-agent: Claude-Web Allow: /

User-agent: PerplexityBot Allow: /

Sitemaps

Sitemap: https://yoursite.com/sitemap.xml

Decision tree:

• Want AI to reference your content? → Allow GPTBot, Claude-Web

• Training data concerns? → Disallow Google-Extended

Social Launch Quick Guide

Product Hunt

• Launch at 12:01 AM PST exactly

• Best days: Tuesday, Wednesday, Thursday

• Never ask for upvotes directly → "Would love your feedback!"

• See references/launch-checklists.md for full checklist

Hacker News

• Post 6-8 AM PST, Tuesday-Thursday

• Title: Show HN: [Tool] – [Plain English description]

• Be technical, humble, genuine

• Respond to every comment

Reddit

• Participate before promoting (90/10 rule)

• Find niche subreddits for your domain

• r/SideProject, r/webdev, r/InternetIsBeautiful

Core Web Vitals Targets

Metric Good Needs Work Poor

LCP (Largest Contentful Paint) <2.5s 2.5-4s

4s

INP (Interaction to Next Paint) <200ms 200-500ms

500ms

CLS (Cumulative Layout Shift) <0.1 0.1-0.25

0.25

Quick fixes: Optimize images (LCP), minimize JS (INP), set explicit dimensions (CLS)

Anti-Patterns

1. "Build It and They Will Come"

Symptom: Great product, zero traffic Fix: Spend 50% of time on marketing/distribution

2. Ignoring AI Crawlers

Symptom: No llms.txt, blocking AI user agents Fix: Create llms.txt, allow AI crawlers in robots.txt

3. Keyword Stuffing

Symptom: Unnatural keyword repetition Fix: Write for humans first, keywords naturally

4. Launch and Abandon

Symptom: Big launch, then silence Fix: Build in public, regular updates, consistent presence

5. No Schema Markup

Symptom: Plain search results, no rich snippets Fix: Add JSON-LD for your content type (see references)

6. Ignoring Mobile

Symptom: Desktop-only testing Fix: Mobile-first indexing is default. Test on devices.

Measurement

Free tools:

• Google Search Console - Search performance

• PageSpeed Insights - Core Web Vitals

• Schema Validator - Structured data testing

Track these:

• Organic search impressions/clicks

• Referral traffic from social launches

• Core Web Vitals scores

• AI citations (search your brand in ChatGPT/Claude)

Reference Files

File Contents

references/llms-txt-examples.md

Full llms.txt examples for SaaS, docs, OSS, blogs

references/schema-templates.md

JSON-LD templates for all content types

references/launch-checklists.md

Detailed checklists for PH, HN, Reddit

Covers: Technical SEO | AI Crawler Optimization | Social Launch Strategy | Core Web Vitals | Schema Markup

Use with: content-marketer (content strategy) | web-design-expert (landing pages) | indie-monetization-strategist (conversion)