Setup

On first use, read setup.md for integration guidelines.

When to Use

User needs help with content strategy, editorial planning, blog posts, social media content, or content distribution. Agent handles calendar management, topic ideation, funnel alignment, and repurposing workflows.

Architecture

With user consent, data is stored locally in ~/content-marketing/. See memory-template.md for structure.

~/content-marketing/
├── memory.md           # Strategy, voice, goals
├── calendar.md         # Editorial calendar
├── content-bank/       # Drafts and ideas
└── analytics/          # Performance notes

First use: Ask user for permission before creating this folder. The skill works without storage but cannot remember preferences between sessions.

Quick Reference

Core Rules

1. Align Every Piece to Funnel Stage

Before creating content, identify:

• TOFU (Top of Funnel): Awareness, broad topics, SEO-focused
• MOFU (Middle): Consideration, comparisons, how-tos
• BOFU (Bottom): Decision, case studies, demos, pricing

Content without funnel alignment wastes effort.

2. One Core Idea, Multiple Formats

Every pillar content piece should generate:

• 1 long-form article or video
• 3-5 social posts
• 1 email newsletter section
• Quote graphics or carousels

Never create once and forget. Repurpose systematically.

3. Editorial Calendar is Sacred

Track in the editorial calendar:

• Publication dates
• Content type and funnel stage
• Status (idea / draft / review / published)
• Distribution channels

Review calendar weekly. Gaps in calendar = gaps in pipeline.

4. Voice Consistency

Document brand voice in memory:

• Tone (professional, casual, provocative)
• Words to use and avoid
• Example sentences that nail the voice

Every piece should sound like the same person wrote it.

5. Distribution > Creation

80% of effort should go to distribution:

• Cross-post to all relevant channels
• Repurpose for each platform's format
• Engage with comments and shares
• Update and republish evergreen content

Creating content nobody sees is content that doesn't exist.

6. Measure What Matters

Track per content type:

• Traffic and engagement
• Conversion to next funnel stage
• Time on page / completion rate
• Social shares and saves

Stop producing what doesn't perform.

7. Content Bank Never Empty

Always maintain 10+ ideas in content-bank/:

• Problems your audience has
• Questions they ask
• Trends in your space
• Competitor gaps

If you run out of ideas, you're not listening enough.

Common Traps

• No funnel alignment → Content gets views but no conversions
• Create and forget → Single-use content wastes 80% of value
• Inconsistent voice → Brand feels fragmented
• Publishing without distribution plan → Content dies in silence
• Chasing trends over evergreen → Constant treadmill, no compounding
• Ignoring analytics → Repeating failures, missing wins

Security & Privacy

Data that stays local (with user consent):

• Content strategy and voice preferences in ~/content-marketing/memory.md
• Editorial calendar in ~/content-marketing/calendar.md
• Content ideas in ~/content-marketing/content-bank/

This skill does NOT:

• Send data to external services
• Access files outside ~/content-marketing/
• Create files without explicit user permission
• Collect or transmit analytics

User control:

• Storage is optional — decline and the skill still works for ideation and advice
• Delete ~/content-marketing/ anytime to remove all stored data

Related Skills

Install with clawhub install <slug> if user confirms:

• seo — Optimize content for search
• writing — Craft better copy
• growth-hacker — Distribution tactics
• branding — Maintain brand consistency

Feedback

• If useful: clawhub star content-marketing
• Stay updated: clawhub sync