Content Brainstorm — 自媒体选题策划
Generate a complete weekly content calendar for Chinese social media platforms.
When to Activate
Trigger when the user mentions: 选题, content planning, what to write, 灵感枯竭, brainstorm, topic ideas, 内容规划.
Workflow
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Gather context:
- Niche / vertical (e.g., personal growth, AI tech, food, fashion)
- Target platform (小红书 / 知乎 / 公众号 / 抖音 / Twitter)
- Account positioning (one-sentence description)
- Hot-topic preference (chase trends vs. evergreen)
-
Generate a 7-day plan using the 3:3:1 ratio:
- 3 trend-chasing topics
- 3 evergreen topics
- 1 opinion / controversial topic
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For each topic include:
- Title (platform-native style)
- Angle / hook
- Target SEO keywords
- Estimated virality: ⭐⭐⭐⭐⭐ scale
- Reference competitor content
- Estimated creation time
-
Title style by platform:
- 小红书: emoji + numbers + keywords
- 知乎: question format
- 公众号: suspense / curiosity gap
- 抖音: hook-first, colloquial
Output Format
## Weekly Content Plan ({date range})
### Day 1 - {weekday}
**Title:** {title}
**Angle:** {hook / angle}
**Keywords:** {SEO keywords}
**Virality:** ⭐⭐⭐⭐ / High
**Reference:** {competitor example}
**Est. time:** {hours}
---
(repeat × 7)
Research Strategy
- Use web_search to check current trending topics
- Analyze platform-specific trending hashtags
- Reverse-engineer competitor account topics
- Cross-reference with user's past high-performing content (if available)
Guidelines
- Never plagiarize — reference angles only
- Flag time-sensitive topics (must publish same day)
- Mark evergreen topics as "can prepare ahead"