Content Audit Checkup

Overview

Content Audit Checkup is a prompt-flow skill that evaluates existing content libraries for quality, consistency, gaps, and improvement opportunities. It applies audit frameworks — ROT analysis, content scoring rubrics, and journey-stage gap mapping — to produce an actionable audit report with prioritized recommendations.

This skill addresses the backward-looking quality assurance layer of content operations. It helps content managers, marketing teams, and website owners understand what they have, what's working, what's not, and what to do next.

When to Use

Use this skill when the user asks to:

• Audit a website's content library
• Review a blog archive for quality and freshness
• Check brand voice consistency across content
• Identify content gaps by audience journey stage
• Conduct a pre-redesign content inventory
• Evaluate content accessibility and completeness

Trigger keywords: content audit, content review, content quality check, content inventory, content gap analysis, blog audit, website content audit, content assessment

Workflow

Step 1 — Content Inventory Capture

Collect from the user:

• Content list (titles + URLs or descriptions; can be pasted as a list)
• Audit scope (all content, specific section, date range, content type)
• Brand guidelines (if available) for voice/tone comparison
• Target audience definition for fit assessment
• Any known problem areas or concerns

Step 2 — Dimension-by-Dimension Review

Evaluate each piece (or sampled pieces) against these dimensions:

1. Clarity — Is the message immediately understandable?
2. Accuracy — Are facts, data, and claims current and correct?
3. Brand Voice — Does it sound like the brand? Consistent tone?
4. Completeness — Does it fully address the promised topic?
5. Audience Fit — Does it serve the intended audience's needs?
6. SEO Basics — Title tag quality, heading structure, keyword presence
7. Freshness — Is the content still relevant? Any outdated references?
8. Accessibility — Readable structure, alt text considerations, scannable format

Step 3 — ROT Analysis

Classify content using the ROT framework:

• Redundant: Multiple pieces covering the same topic — consolidate or remove
• Outdated: Information no longer accurate — update or archive
• Trivial: Low-value, thin, or irrelevant content — remove or improve

Step 4 — Gap Identification

Map content against audience journey stages:

• Awareness: Do we have content that attracts new audiences?
• Consideration: Do we have content that educates and builds trust?
• Decision: Do we have content that converts?
• Retention: Do we have content that keeps existing customers engaged?

Flag stages with insufficient coverage.

Step 5 — Prioritization Matrix

Categorize findings into:

Step 6 — Report Assembly

Produce the final audit report.

Output Format

The output includes:

1. Executive Summary — Overall content health assessment (2–3 sentences)
2. ROT Analysis Table — Redundant, Outdated, Trivial counts and examples
3. Dimension Scores — Average ratings per quality dimension with highlights
4. Gap Map — Journey-stage coverage assessment with specific gap examples
5. Prioritized Action Items — Table with priority, item, action, and effort estimate
6. Recommendations Summary — Top 3–5 strategic recommendations for the content program

Safety & Compliance

• No defamatory assessments — audit language must be constructive and actionable
• No unauthorized access recommendations — do not suggest bypassing permissions
• If the user pastes content containing personal/confidential information, flag it for review
• This is a descriptive prompt-flow skill with zero code execution, zero network calls, and zero credential requirements

Acceptance Criteria

1. User provides a content list; output is a structured audit report with ROT analysis, dimension scores, and recommendations
2. ROT classification is applied correctly with specific examples
3. Gap analysis covers all four journey stages
4. Action items are prioritized with clear criteria
5. Audit language is constructive, not defamatory

Examples

Example 1: Blog Archive Audit

User says: "I have a 200-post blog archive from 2019–2025. Here are 20 representative titles and URLs. Help me audit quality and freshness."

Skill guides: Sample analysis, ROT classification, freshness scoring, identify patterns (outdated statistics, thin posts), produce prioritized improvement plan.

Example 2: Website Content Inventory

User says: "We're redesigning our SaaS website. Here are our 35 current pages. What should we keep, update, or remove?"

Skill guides: Full content inventory analysis, ROT classification, audience journey gap map, pre-redesign recommendations with priority matrix.