Ad Compliance Examples
Example 1: General Product Ad
❌ BAD (Non-Compliant):
- Headline: Get a Free Smartphone Instantly!
- Description: Hurry, only 17 remain! Click here to claim your $0 down phone today.
- Image: A phone with a big red "Download" button overlay. Reason: Uses "Free", "Instantly", fake quantities ("only 17 remain"), clickbait ("Hurry", "today"), and a fake button overlay.
✅ GOOD (Compliant):
- Headline: Compare Smartphone Features
- Description: Learn about the latest smartphone models and their specifications to find the right fit for your needs.
- Image: A clean, high-quality image of a smartphone on a desk. No text or button overlays.
Example 2: Automotive Ad
❌ BAD (Non-Compliant):
- Headline: Buy a Brand New SUV for $1,000
- Description: Search our inventory for unbelievable deals on new SUVs. Apply now!
- Image: An AI-generated futuristic concept car with a fake play button. Reason: Unreasonably cheap offer ($1000 for new SUV), uses "Search" and "Apply now" (implied functions), uses "unbelievable", and features a concept car with a fake button.
✅ GOOD (Compliant):
- Headline: 2024 Family SUVs Overview
- Description: Read our comprehensive guide on the features and safety ratings of this year's top family SUVs.
- Image: A realistic, actual photo of a standard 2024 SUV model parked on a street.
Example 3: Loan Ad
❌ BAD (Non-Compliant):
- Headline: Guaranteed $5,000 Loan Approval
- Description: Get cash in 5 minutes with no credit check. Start now!
- Image: A hand pointing directly at a stack of cash. Reason: Uses "Guaranteed", fixed amount without range, "Get cash in 5 minutes", "no credit check", "Start now", and a pointing hand image.
✅ GOOD (Compliant):
- Headline: Personal Loan Options ($1,000–$10,000)
- Description: Explore various personal loan options. Terms and availability depend on your credit profile.
- Image: A professional image of a person reviewing financial documents.