Cold Outreach — Free Templates
5 proven email templates for B2B cold outreach. Copy, customize, send. Free forever.
Install Pro: clawhub install certainlogicai/cold-outreach-pro
Templates
1. The "Observational" Opener
Best for: First contact, showing you did research
Hi {name},
I was looking at {company}'s recent {project/initiative} and noticed {specific observation}.
That made me think — are you currently {related challenge}?
If yes, I have a {specific result} that might help.
Worth a 5-minute conversation?
{signature}
Example:
Hi Sarah,
I was looking at Acme Corp's recent expansion into APAC and noticed your team grew from 12 to 34 people in 6 months.
That made me think — are you currently onboarding faster than your systems can handle?
If yes, we just reduced onboarding ramp time from 90 to 14 days for a similar-stage company.
Worth a 5-minute conversation?
— Anton, CertainLogic
2. The "Value First" Opener
Best for: Busy executives who screen aggressively
{name} — {specific result} without {common objection}.
That's what we just did for {similar company}.
Want the 2-minute breakdown?
{signature}
Example:
James — 3x faster agent responses without hiring more engineers.
That's what we just did for TechCorp.
Want the 2-minute breakdown?
— Anton, CertainLogic
3. The "Question" Opener
Best for: Starting conversations, not pushing demos
Hi {name},
Quick question: How does {company} currently handle {specific pain point}?
I ask because we built {solution} for {similar company} and they saw {specific result}.
Not pitching — genuinely curious about your approach.
{signature}
Example:
Hi Marcus,
Quick question: How does DataFlow currently handle agent hallucinations in production?
I ask because we built a verification layer for StreamCo and they cut false-positives by 92%.
Not pitching — genuinely curious about your approach.
— Anton, CertainLogic
4. The "Follow-Up" (Ghosted After 1st Email)
Best for: Day 4-7 after no response
Hi {name},
Wanted to float this to the top of your inbox.
Last week I mentioned {specific result} for {similar company}.
If {pain point} isn't a priority right now, totally understand.
If it is, here's a 90-second video explaining how it works: {link}
{signature}
5. The "Break-Up" (Final Email)
Best for: Day 14, last attempt
Hi {name},
I haven't heard back, so I'm going to assume {pain point} isn't a priority for {company} right now.
Fair enough — timing is everything.
I'll check back in a few months. If things change, feel free to reach out.
{signature}
P.S. — Here's a free resource on {related topic} that helped 3 companies similar to yours: {link}
Free vs Pro
| Feature | Free | Pro ($19/mo) |
|---|---|---|
| Templates | 5 proven formulas | 20+ formulas + custom |
| Personalization | Manual | AI-powered research |
| Follow-up schedule | You track it | Automated sequences |
| Send volume | Unlimited (you handle) | Unlimited + tracking |
| A/B testing | ❌ | ✅ |
| CRM integration | ❌ | HubSpot, Salesforce, Pipedrive |
Usage
- Pick a template
- Fill in {placeholders}
- Run through Company Brain to verify claims (
clawhub install company-brain-os) - Send
- Track responses (Pro handles this automatically)
Legal Notes
- CASL/GDPR compliant templates
- Always include unsubscribe link
- Never claim you worked for companies you didn't
- Use verified facts only (Company Brain check recommended)
Related
- Company Brain Core OS — Verify your claims before sending
- Skill Oracle — Find more tools for your sales stack
Built with brutal honesty by CertainLogic