Campaign Calendar Planner

Overview

Use this skill to turn rough campaign ideas, seasonal goals, and channel priorities into an operator-ready campaign calendar. It applies a built-in seasonal framework, promotion playbook library, and channel-timing matrix to generate a structured markdown brief.

This MVP is heuristic. It does not connect to live ad platforms, calendars, or ERP systems. It relies on the user's provided campaign context, seasonal intent, and channel mix.

Trigger

Use this skill when the user wants to:

• build a quarterly or monthly campaign calendar from scratch
• map a holiday or seasonal promotion across multiple channels
• sequence campaign types (awareness → conversion → retention) over a time window
• audit whether campaign timing, frequency, and channel mix are aligned
• turn rough campaign notes into an organized execution calendar

Example prompts

• "Create a Q2 campaign calendar for our Shopify store"
• "Build a Mother's Day promotion plan across TikTok Shop and Xiaohongshu"
• "Help me plan a summer flash-sale series across Amazon and our DTC store"
• "Map our channel campaign sequencing for the next 90 days"

Workflow

1. Capture the planning window, primary campaign type, and target channels.
2. Apply the seasonal framework to identify high-signal periods and key dates.
3. Map campaign types to channels and sequence them across the window.
4. Generate a channel-timing matrix and priority calendar.
5. Return a markdown brief with calendar grid, campaign cards, and execution notes.

Inputs

The user can provide any mix of:

• planning window: Q1 / Q2 / Q3 / Q4, half-year, full year, or specific date range
• campaign goal: awareness, traffic, conversion, revenue, retention, or brand
• channels: Shopify, Amazon, TikTok Shop, Xiaohongshu, WeChat, email, Meta Ads, Google Ads
• seasonal context: holiday name, shopping festival, or rough seasonal theme
• budget tone: aggressive, steady, experimental
• product focus: new launch, clearance, core SKUs, premium push

Outputs

Return a markdown brief with:

• planning window and campaign thesis
• seasonal framework and key-date map
• channel-timing matrix (channel × week/month)
• campaign card for each major promotion (name, type, channels, timing, goal)
• frequency and cadence recommendations
• execution notes and common pitfalls

Safety

• No live calendar, ad platform, or ERP access.
• Seasonal-date references are directional; users should verify official festival and sale dates.
• Campaign budgets and media spend recommendations are advisory.
• All channel activation decisions remain human-approved.

Best-fit Scenarios

• SMB and mid-market ecommerce teams planning quarterly or seasonal campaigns
• brands running multi-channel promotions without a dedicated campaign manager
• teams that need a reusable planning framework instead of scattered notes

Not Ideal For

• real-time campaign management, live ad spend control, or automated execution
• very small experimental runs with no defined planning window
• regulated categories requiring pre-approval for promotional claims

Acceptance Criteria

• Return markdown text.
• Include calendar grid, campaign cards, and execution notes.
• Cover at least 3 key seasonal dates within the planning window.
• Make timing assumptions explicit.
• Keep the brief practical for ecommerce operators and channel managers.