business-planner

Auto-generate business plans, infrastructure diagrams, pitch decks
v1~v12 iterative refinement experience internalized (Doyak Package journey)

📋 Metadata

name: business-planner
description: "Auto-generate business plans, infrastructure diagrams, pitch decks. Includes government funding (Doyak Package/TIPS/Startup Academy), investor IR, tech infrastructure design. Internalized v1~v12 iteration experience."
author: 무펭이 🐧
version: 1.0.0
created: 2026-02-14
triggers:
  - "business plan"
  - "pitch deck"
  - "infrastructure diagram"
  - "Doyak Package"
  - "TIPS"
  - "IR materials"
  - "investor materials"
  - "Startup Academy"

🎯 Core Features

1. Business Plan Generation (Government Funding)

Auto-generate business plans for government startup programs (Doyak Package, TIPS, Early Startup Package, Startup Academy).

Supported Formats:

✅ Startup Doyak Package (General/Regional)
✅ TIPS (R&D-focused)
✅ Early Startup Package
✅ Startup Academy

Output Structure:

Cover
├─ Application & General Info
├─ Startup Item Overview & Commercialization Plan (Summary)
│   ├─ Problem Definition (Hook)
│   ├─ Solution (Product/Service)
│   ├─ Customer Cases (before/after numbers)
│   └─ Key Differentiators
├─ Market Analysis
│   ├─ TAM/SAM/SOM
│   ├─ Competitor Analysis
│   └─ Trends (McKinsey, Gartner citations)
├─ Business Model
│   ├─ Pricing Strategy
│   ├─ Unit Economics (CAC, LTV)
│   └─ Revenue Structure
├─ Tech Infrastructure (if applicable)
│   ├─ Architecture Diagram
│   ├─ Hardware Specs
│   └─ Cost Breakdown
├─ Team Composition
├─ Financial Plan (3 years)
│   ├─ Income Statement
│   ├─ Fund Execution Plan
│   └─ Break-Even Point (BEP)
└─ Roadmap (Phase 0~4)

Output Format:

HTML (A4 print-optimized, includes @media print styles)
Can be opened in browser and converted to PDF
Includes image insertion guide (SVG, PNG, JPG)

2. Infrastructure Diagram Generation

Visualize infrastructure architecture for tech startups.

Generated Items:

Architecture Diagram (text-based ASCII art, Mermaid)
Hardware Spec Comparison (Mac Mini, Raspberry Pi, Linux server, Cloud)
Cost Breakdown (COGS, overhead, BEP)
Network Topology (VPN, firewall, port config)
Security Checklist (FileVault, SSH, API key isolation)

Example Cases:

Mupeng Box (Mac Mini M4 Pro-based AI agent hardware)
On-premise vs Cloud vs Hybrid comparison
Product Lineup (Lite/Pro/Enterprise)

Output Format:

Markdown (GitHub/Notion compatible)
Mermaid diagrams (graph, flowchart, sequence)
ASCII tables

3. Pitch Deck Generation (Investor IR)

Generate pitch decks for investors/accelerators in 10-15 slide structure.

Slide Structure:

1. Cover (Company name, one-liner)
2. Problem (Hook + field voices)
3. Solution (Product/service core)
4. Market Size (TAM/SAM/SOM, CAGR)
5. Product (Screenshots/demo/diagrams)
6. Business Model (Pricing, unit economics)
7. Traction (PMF signals, revenue, users)
8. Competitive Advantage (Moat, differentiation)
9. Team (Founders, key personnel)
10. Financials (3-year projections, break-even)
11. Roadmap (Milestones)
12. Ask (Funding needed, use, equity)

Storytelling Principles:

Hook → Resolve doubt → Product/visuals → Market/numbers
Don't use same visual twice
Emphasize "expansion" (network effects) — not just tech refinement
Number-focused (before/after, %, revenue, users)

Output Format:

Markdown (section-separated by slide)
Includes Google Slides/PowerPoint conversion guide

4. Iterative Revision Support

Version control, feedback incorporation, diff comparison with previous versions.

Version Control:

projects/gov-support/doyak-v1.html → v2.html → ... → v12.html
git diff-style change tracking
Major changes summary (CHANGELOG.md)

Feedback Incorporation:

Reviewer comments → revision direction suggestions
Investor questions → add supplementary sections
A/B testing (compare two versions)

🧠 Learned Lessons (v1~v12 Experience)

Insights from iterating Doyak Package business plan from v1 to v12:

Storytelling

Follow Hook → Resolve doubt → Product/visuals → Market/numbers order
- ❌ Bad: "Our tech uses AI..." (tech first)
- ✅ Good: "Why do 72% abandon AI within 3 months?" (hook) → Present 3 barriers → Our solution
Never use same visual twice
- Reviewers penalize "already seen this visual"
- Prepare new visuals for each section
"Expansion" is key — don't just talk about tech refinement
- ❌ "We'll train AI models more accurately"
- ✅ "Customer A's skills → Customer B purchases → Network effects increase value"

Framework

Mupengism = Apple Analogy
- OpenClaw = Internet (base infrastructure, open-source)
- LLM (Claude/GPT) = Semiconductors (compute engine)
- Mupengism = Apple (OS + App Store + proprietary ecosystem)
- Message: Share the foundation, build proprietary ecosystem on top
Hardware is our infrastructure, not for sale
- ❌ "Sell racks to customers"
- ✅ "Our racks = Skill Store central server, secure margins with own infrastructure instead of AWS"

Numbers

Before/After numbers mandatory
- Quote writing: 2 hours → 15 minutes
- VC cold emails to 300 places: 1 week → 2 hours
- SNS management: 3 hours/day → fully automated
- Context explanation time: 90% reduction after 3 months
Cite authoritative sources
- McKinsey 2025 AI Survey: "72% enterprise AI adoption, 72% abandonment within 3 months"
- Gartner: "By 2028, agentic AI will support 15% of decisions"
- MarketsandMarkets: "AI agent market $7.84B in 2025 → $52.6B in 2030 (CAGR 46%)"

📚 Reference Files

Files automatically referenced by skill (workspace-relative):

$WORKSPACE/
├─ projects/gov-support/
│   ├─ doyak-v10-img.html (latest business plan HTML)
│   ├─ doyak-v10-img2.html
│   ├─ doyak-v10.html
│   └─ doyak-v11.pdf (final submission)
├─ memory/consolidated/
│   └─ doyak-business-plan.md (core memories)
├─ memory/
│   ├─ [DATE]-mupeng-box-infra.md (infrastructure design)
│   └─ [DATE]-assoai-pitchdeck.md (pitch deck example)
└─ memory/research/
    └─ [DATE]-ai-agent-market.md (market research)

🚀 Usage

Trigger Keywords

Auto-triggers on requests containing:

business plan, pitch deck
infrastructure diagram
Doyak Package, TIPS, Startup Academy
IR materials, investor materials

Command Examples

1. Business Plan Generation

"Write Doyak Package business plan. Company name [name], item [one-liner]."

Generation Process:

Receive basic info (company name, CEO, business registration, item intro)
Read reference files (doyak-business-plan.md, market research)
Generate from HTML template (doyak-v10-img.html structure ref)
Include image insertion guide
Save to projects/gov-support/[company]-v1.html
Provide browser opening guide

2. Infrastructure Diagram Generation

"Create Mac Mini-based AI agent infrastructure diagram. Product lineup: Lite/Pro/Enterprise."

Generation Process:

Reference mupeng-box-infra.md
Generate Mermaid diagrams (architecture, network topology)
Hardware spec comparison table (Markdown table)
Cost breakdown (COGS, overhead, BEP)
Save to projects/infra/[project]-infra.md

3. Pitch Deck Generation

"Create investor pitch deck. TAM $2B, SAM $200M, SOM $2M. Current: 2 customers, ARR 16.8M KRW."

Generation Process:

Reference assoai-pitchdeck.md structure
Generate 10-15 slide Markdown
Apply storytelling principles (hook → resolve → product → numbers)
Number-focused writing (TAM/SAM/SOM, CAC, LTV, BEP)
Save to projects/pitch/[company]-pitchdeck.md

4. Version Comparison

"Show differences between doyak-v10.html and v11.html"

Execution:

Read both files, summarize major changes
Show section-by-section diff
Suggest improvements

5. Feedback Incorporation

"Reviewer feedback: 'Market expansion strategy is weak'. Improve this."

Execution:

Read existing business plan
Find "expansion" sections (business model, roadmap)
Add network effects, viral strategies
Generate v[N+1].html
Summarize changes

📐 Template Structures

(HTML and Mermaid templates included in original, maintained as-is for technical accuracy)

🔧 Tech Stack

Tools used internally by skill:

HTML Generation: Template engine (Mustache/Handlebars style)
Diagrams: Mermaid, ASCII art
Version Control: Git diff logic
PDF Conversion: Browser print API (user manual execution)
File I/O: OpenClaw read, write, edit tools

📊 Output Examples

Generated File Structure

$WORKSPACE/
└─ projects/
    ├─ gov-support/
    │   ├─ [company]-v1.html (draft)
    │   ├─ [company]-v2.html (feedback incorporated)
    │   └─ [company]-final.pdf (final submission)
    ├─ pitch/
    │   └─ [company]-pitchdeck.md
    └─ infra/
        └─ [project]-infra.md

Event Bus

Event log saved when new version created:

{
  "event": "business_plan_created",
  "timestamp": "2026-02-14T08:06:00Z",
  "version": "v1",
  "file": "projects/gov-support/mycompany-v1.html",
  "company": "MyCompany",
  "type": "doyak-package",
  "changes": "Initial draft created"
}

File location: events/business-plan-2026-02-14.json

🎓 Learning Resources

Internal References

memory/consolidated/doyak-business-plan.md — v1~v12 iteration experience
memory/2026-02-09-mupeng-box-infra.md — Infrastructure design case
memory/research/2026-02-14-ai-agent-market.md — Market research data

🐧 Footer

🐧 Built by 무펭이 — Mupengism ecosystem skill
📅 Created: 2026-02-14
📝 Version: 1.0.0
🏷️ Tags: #business-plan #pitch-deck #infrastructure #government-funding #IR

🔄 Update Log

Version	Date	Changes
1.0.0	2026-02-14	Initial version created. v1~v12 experience internalized

License: MIT
Contribute: Pull requests welcome at github.com/mupeng/workspace/skills/business-planner