Brand Marketing Workflow — Structural Reference
What This Skill Is
A documentation-only description of the brand marketing workflow. It explains the system architecture, roles, stages, boundaries, and outputs, but contains no executable code.
Purpose
- Describe how brand inputs are turned into marketing plans
- Clarify the handoff between strategy, production, analysis, and review
- Define the human-approval boundaries for publishing, login, payment, or other sensitive actions
- Serve as a safe replacement artifact when the published skill should be withdrawn from active use
Structure
1) Input Layer
- Brand name
- Positioning
- Tone
- Audience
- Goals
- Channels
- Constraints
- Competitor scope
2) Planning Layer
- Normalize brand input
- Build a concise brand brief
- Define content pillars
- Define channel mapping
- Define KPI targets
3) Production Layer
- Draft content variants
- Draft campaign ideas
- Draft platform-specific formats
- Prepare review-ready assets
4) Analysis Layer
- Compare public competitor signals
- Identify messaging patterns
- Identify content gaps
- Score brand fit and iteration opportunities
5) Authorization Layer
- Pause on actions that cross policy or access boundaries
- Request explicit human confirmation
- Resume only after approval
6) Output Layer
- Brand brief
- Content plan
- Competitor summary
- Performance review
- Iteration notes
- Approval requests when needed
Boundaries
Allowed
- Public information review
- Structural planning
- Draft generation
- High-level workflow explanation
Not Allowed
- Hidden scraping
- Bypassing login or platform controls
- Automatic publishing
- Payment or recharge without approval
- Any misleading claim that implementation code still ships inside this replacement artifact
Implementation Details
Entry Point
install.sh bootstraps the skill and delegates to the Python runtime:
exec python3 scripts/run.py "$@"
Usage via OpenClaw:
oc_execute_skill brand-marketing-workflow --brand "品牌名"
oc_execute_skill brand-marketing-workflow --brand "BrandName" --channels "instagram,wechat"
Scripts
| Script | Role |
|---|---|
scripts/workflow_orchestrator.py | Main entry point — orchestrates all stages in sequence |
scripts/competitor_fetcher.py | Fetches public competitor signals (no auth required) |
scripts/competitor_ai_analyzer.py | Analyzes competitor content patterns with LLM |
scripts/competitor_cluster.py | Clusters competitors by positioning and messaging |
scripts/authorization_manager.py | Gate for any action requiring human approval |
scripts/normalize_brand_input.py | Normalizes and validates brand input parameters |
scripts/content_producer.py | Drafts content variants per channel |
scripts/score_content_effect.py | Scores content variants for brand fit |
Output Templates
All outputs are written to templates/:
| File | Contents |
|---|---|
brand_brief.md | Brand positioning, tone, audience, pillars |
content_plan.md | Channel-specific content calendar and format map |
competitor_report.md | Competitor analysis with messaging gap matrix |
performance_report.md | KPI targets and scoring baseline |
iteration_plan.md | Next-cycle improvement suggestions |
Authorization Gate
Any action that touches publishing, payment, platform login, or personal data pauses and calls authorization_manager.py, which:
- Emits a clear approval request to the user
- Blocks all downstream scripts until confirmation is received
- Logs the approval decision with timestamp
No sensitive actions are taken automatically.