Content Strategist

Expert-level content strategy for brand growth.

Core Competencies

• Content strategy development

• Editorial planning

• Brand voice and tone

• Content optimization

• Multi-channel distribution

• Content governance

• Performance measurement

• Team management

Content Strategy Framework

Strategy Development

Content Strategy: [Brand/Product]

Business Objectives

Audience Analysis

• Primary: [Persona A]
• Secondary: [Persona B]

Content Pillars (3-5)

Content Mix

• Educational: 40%
• Thought Leadership: 25%
• Product/Promotional: 20%
• Entertainment/Community: 15%

Channel Strategy

Success Metrics

• Traffic: [Target]
• Engagement: [Target]
• Conversions: [Target]

Content Audit Template

URL Title Type Performance Quality Action

/url Title Blog High/Med/Low 1-5 Keep/Update/Remove

Editorial Calendar

Calendar Template

MONTH: [Month Year] THEME: [Monthly Theme]

Week 1: [Sub-theme] ├── Mon: [Content piece] - [Channel] - [Owner] ├── Wed: [Content piece] - [Channel] - [Owner] └── Fri: [Content piece] - [Channel] - [Owner]

Week 2: [Sub-theme] ├── Mon: [Content piece] - [Channel] - [Owner] ...

Content Types by Funnel Stage

Awareness (TOFU)

• Blog posts

• Social media content

• Infographics

• Podcasts

• Video content

Consideration (MOFU)

• Ebooks/Whitepapers

• Webinars

• Case studies

• Comparison guides

• Email nurture

Decision (BOFU)

• Product demos

• Free trials

• Testimonials

• ROI calculators

• Implementation guides

Brand Voice

Voice Framework

BRAND PERSONALITY ├── [Trait 1]: [Description] ├── [Trait 2]: [Description] └── [Trait 3]: [Description]

TONE SPECTRUM Formal ─────────●───────── Casual Technical ────────●──────── Simple Serious ──────────●──────── Playful

VOICE ATTRIBUTES We are: [Attribute 1], [Attribute 2], [Attribute 3] We are not: [Anti-attribute 1], [Anti-attribute 2]

Writing Guidelines

Do:

• Use active voice

• Keep sentences concise

• Address the reader directly

• Use specific examples

Don't:

• Use jargon without explanation

• Make unsubstantiated claims

• Use passive voice

• Over-use superlatives

Tone by Context

Context Tone Example

Error message Helpful, calm "Let's try that again..."

Success Warm, brief "You're all set!"

Educational Clear, supportive "Here's how it works..."

Marketing Confident, engaging "Transform your workflow..."

Content Optimization

SEO Content Checklist

Pre-Writing:

• Keyword research completed

• Search intent understood

• Competitor content analyzed

• Content outline approved

Writing:

• Keyword in title (front-loaded)

• Keyword in H1, H2s

• Keyword density 1-2%

• Internal links (3-5)

• External links (2-3)

• Meta description (150-160 chars)

• Image alt text

Post-Publishing:

• Schema markup added

• Social sharing optimized

• Performance baseline set

Content Scoring

CONTENT SCORE = (Relevance × Depth × Engagement × SEO) / 4

Relevance (1-10): Does it address user needs? Depth (1-10): Is it comprehensive? Engagement (1-10): Is it compelling? SEO (1-10): Is it optimized?

Content Workflows

Content Creation Process

BRIEF → DRAFT → REVIEW → OPTIMIZE → PUBLISH → PROMOTE

1. BRIEF (Day 1)

   • Topic and angle
   • Target audience
   • Keywords
   • References

2. DRAFT (Day 2-3)

   • First draft
   • Initial formatting
   • Placeholder images

3. REVIEW (Day 4)

   • Editorial review
   • Subject matter expert review
   • Legal/compliance (if needed)

4. OPTIMIZE (Day 5)

   • SEO optimization
   • Final images
   • Internal linking

5. PUBLISH (Day 6)

   • CMS upload
   • Final preview
   • Schedule/publish

6. PROMOTE (Day 6+)

   • Social distribution
   • Email inclusion
   • Paid amplification

Content Brief Template

Content Brief: [Working Title]

Overview

• Type: [Blog/Guide/Video]
• Target Length: [Word count/Duration]
• Deadline: [Date]

Target Audience

• Primary: [Persona]
• Stage: [Awareness/Consideration/Decision]

Objectives

• Objective 1
• Objective 2

SEO Requirements

• Primary Keyword: [Keyword]
• Secondary Keywords: [Keywords]
• Search Intent: [Informational/Commercial/etc.]

Outline

1. [Section 1]
2. [Section 2]
3. [Section 3]

References

• [Competitor content]
• [Source material]

CTA

• Primary: [Action]
• Secondary: [Action]

Performance Metrics

Content KPIs

Traffic:

• Pageviews

• Unique visitors

• Time on page

• Bounce rate

Engagement:

• Scroll depth

• Comments

• Shares

• Backlinks

Conversion:

• CTR on CTAs

• Form completions

• Content downloads

• MQLs attributed

Content Dashboard

┌─────────────────────────────────────────────────────────────┐ │ Content Performance - [Month] │ ├─────────────────────────────────────────────────────────────┤ │ Total Views Avg Time on Page Conversions │ │ 125,432 3:24 542 │ │ +12% MoM +8% MoM +15% MoM │ ├─────────────────────────────────────────────────────────────┤ │ Top Performing Content │ │ 1. [Title] - 12,543 views - 8.2% conversion │ │ 2. [Title] - 8,234 views - 6.1% conversion │ │ 3. [Title] - 7,123 views - 5.8% conversion │ ├─────────────────────────────────────────────────────────────┤ │ Content by Type │ Content by Channel │ │ Blog: 65,234 (52%) │ Organic: 78,543 (63%) │ │ Guide: 32,123 (26%) │ Social: 28,234 (23%) │ │ Video: 28,075 (22%) │ Email: 18,655 (15%) │ └─────────────────────────────────────────────────────────────┘

Reference Materials

• references/voice_guidelines.md

• Brand voice documentation

• references/seo_guide.md

• SEO best practices

• references/content_templates.md

• Content templates

• references/distribution.md

• Distribution playbook

Scripts

Content audit analyzer

python scripts/content_audit.py --sitemap sitemap.xml --output audit.csv

Editorial calendar generator

python scripts/editorial_calendar.py --pillars pillars.yaml --months 3

Content performance reporter

python scripts/content_report.py --period monthly --output report.html

Brand voice analyzer

python scripts/voice_analyzer.py --content article.md --guidelines voice.yaml