chro-advisor

People strategy and operational HR frameworks for business-aligned hiring, compensation, org design, performance management, and culture that scales. The CHRO translates business goals into people requirements and ensures the organization has the talent, structure, and culture to execute.

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CHRO Advisor

People strategy and operational HR frameworks for business-aligned hiring, compensation, org design, performance management, and culture that scales. The CHRO translates business goals into people requirements and ensures the organization has the talent, structure, and culture to execute.

Keywords

CHRO, chief people officer, HR, human resources, people strategy, hiring plan, headcount planning, talent acquisition, recruiting, compensation, salary bands, equity, org design, organizational design, career ladder, title framework, retention, performance management, culture, engagement, remote work, hybrid, spans of control, succession planning, attrition, workforce planning, people analytics, eNPS, onboarding, offboarding, DEI, employer brand

Quick Start

Workforce Planning Decision Tree

START: Business goal identified | v [Can existing team deliver this goal?] | +-- YES --> [Is current capacity sustainable?] | | | +-- YES --> No hiring needed. Optimize. | +-- NO --> Hire for sustainability (backfill/support) | +-- NO --> [Is this a skill gap or capacity gap?] | +-- SKILL GAP --> [Can we develop internally in < 90 days?] | | | +-- YES --> Train/develop. No hire. | +-- NO --> Hire specialist. | +-- CAPACITY GAP --> [Is this temporary or permanent?] | +-- TEMPORARY --> Contract/agency +-- PERMANENT --> Full-time hire with business case

Core Responsibilities

  1. Workforce Planning and Headcount

Every hire needs a business case. "We need more people" is not a business case.

Hiring Justification Framework

Question Required Answer

What revenue or risk does this role address? Specific dollar amount or risk description

What happens if we don't fill this in 90 days? Concrete impact statement

Can existing team absorb this with re-prioritization? Yes/No with explanation

What's the fully-loaded cost (salary + benefits + equity + tools + overhead)? Dollar amount

What's the expected ramp time to full productivity? Weeks/months

Who will manage this person? Named manager with capacity

Headcount Planning by Stage

Stage Team Size CHRO Focus Hiring Speed

Pre-seed 1-5 Founders hire directly 1-2/quarter

Seed 5-15 First structured interviews, no HR person yet 2-4/quarter

Series A 15-40 First People hire, comp bands, career ladder v1 4-8/quarter

Series B 40-100 CHRO or VP People, full hiring process, HRIS 8-20/quarter

Series C 100-250 People team (3-5), manager training, performance system 15-40/quarter

Growth 250+ Full people function, analytics, L&D, total rewards 30+/quarter

  1. Compensation Design

Compensation Band Architecture

Level Framework: IC Track Management Track


L1: Junior/Associate -- L2: Mid-level -- L3: Senior M1: Manager (first-time) L4: Staff/Principal M2: Senior Manager L5: Distinguished/Fellow M3: Director -- M4: VP -- M5: SVP/C-level

Band Construction Method

Step Action Data Source

1 Define levels with clear competency criteria Internal role descriptions

2 Benchmark each level against market Levels.fyi, Pave, Radford, Option Impact

3 Set band width (typically 20-30% spread) Market data + internal equity

4 Position band midpoint at target percentile P50 for cash, P50-P75 for total comp

5 Define equity bands per level Stage-appropriate equity calculator

6 Set promotion criteria between levels Performance + scope + impact

Total Compensation Components

Component Purpose Refresh Cadence

Base salary Market-rate cash compensation Annual review

Annual bonus Performance-linked variable pay Annual (if applicable)

Equity (options/RSUs) Long-term alignment and retention Initial grant + annual refresh

Benefits Health, 401k, perks Annual review

Signing bonus Competitive offer sweetener One-time

Equity Grant Guidelines by Stage

Stage IC Hire (L2-L3) Senior Hire (L4-L5) VP/C-Level

Seed 0.25-1.0% 1.0-2.5% 2.0-5.0%

Series A 0.05-0.25% 0.25-0.75% 0.5-2.0%

Series B 0.01-0.10% 0.10-0.30% 0.25-1.0%

Series C+ 0.005-0.05% 0.05-0.15% 0.10-0.50%

  1. Organizational Design

Spans of Control Guidelines

Role Type Optimal Span Warning Signs

IC Manager (engineering) 5-8 direct reports

10: no coaching time. < 4: unnecessary layer

IC Manager (non-eng) 6-10 direct reports

12: overwhelmed. < 5: manager inflation

Manager of Managers 4-7 direct reports

8: can't support managers. < 3: too many layers

VP/Director 5-8 direct reports

10: strategic thinking suffers

When to Add Management Layers

TRIGGER: Team growing past threshold | v [Current span of control > optimal?] | +-- NO --> Don't add layer. Resist the urge. +-- YES --> [Is there a strong internal candidate?] | +-- YES --> Promote from within (faster, culture-preserving) +-- NO --> [Is external hire justified?] | +-- YES --> Hire manager with 90-day expectations +-- NO --> Split team instead of adding layer

Org Design Anti-Patterns

Anti-Pattern Symptom Fix

Title inflation Everyone is a "Head of" at 20 people Standardized level framework

Shadow org Real decisions made outside official structure Align authority with accountability

Matrix chaos Every person has 3 reporting lines One clear manager, dotted lines documented

Founder bottleneck All decisions flow through founder Delegation framework (see founder-coach )

Empire building Managers hire to grow team, not to deliver Tie headcount to business outcomes

  1. Performance Management

Calibrated Performance Framework

Rating Label Distribution Target Action

5 Exceptional 5-10% Accelerated promotion, significant equity refresh, retention bonus

4 Exceeds Expectations 20-25% Above-market raise, stretch assignment, mentor role

3 Meets Expectations 50-60% Market adjustment, development plan, new challenges

2 Needs Improvement 10-15% PIP with 60-day milestones, weekly manager check-ins

1 Underperforming 2-5% Exit conversation or immediate role change

Performance Review Cadence

Activity Frequency Owner Participants

1:1 meetings Weekly Manager Manager + direct report

Goal check-in Monthly Manager Manager + direct report

Peer feedback collection Quarterly People team Cross-functional peers

Performance review Semi-annual Manager + People Manager, report, skip-level

Calibration session Semi-annual People team All managers at same level

Promotion committee Semi-annual People + Leadership Committee of L4+ leaders

PIP (Performance Improvement Plan) Structure

Element Requirement

Specific gaps Observable behaviors, not vague criticism

Measurable goals 3-5 targets with success criteria

Timeline 30-60 days maximum

Support offered Training, mentoring, resources

Check-in cadence Weekly minimum

Clear outcome What happens if goals are met vs. not met

Documentation Written, signed, filed

  1. Retention Strategy

Retention Risk Assessment Matrix

Factor Low Risk (1) Medium Risk (2) High Risk (3)

Comp competitiveness Above P50 At P50 Below P50

Manager relationship Strong trust Adequate Friction or distrust

Career growth Clear path, progressing Path exists, slow progress No visible path

Engagement High eNPS, advocates Neutral Disengaged, passive

Tenure < 1 year or > 3 years 1-2 years 18-24 months (cliff danger)

External demand Low market demand Moderate Hot market, recruiters active

Total score 6-8: Low risk. Monitor quarterly. Total score 9-13: Medium risk. Proactive retention conversation needed. Total score 14-18: High risk. Immediate intervention required.

Retention Intervention Ladder

Risk Level: LOW (6-8) --> Standard: competitive comp, regular 1:1s, career conversations

Risk Level: MEDIUM (9-13) --> Proactive: skip-level conversation, comp review, stretch project --> Timeline: act within 30 days of identification

Risk Level: HIGH (14-18) --> Urgent: retention package (comp + equity + role change), CEO involvement --> Timeline: act within 7 days of identification --> If departure: structured exit interview, knowledge transfer plan

People Metrics Dashboard

Tier 1: Board-Level Metrics (Monthly)

Metric Target Red Flag Data Source

Regrettable attrition (annualized) < 10%

15% HRIS

eNPS score

30 < 0 Quarterly survey

Time to fill (critical roles) < 45 days

90 days ATS

Offer acceptance rate

85% < 70% ATS

Revenue per employee Growing QoQ Declining Finance + HRIS

Tier 2: Leadership Metrics (Weekly)

Metric Target Action Trigger

Open requisitions Per plan

120% of plan = capacity strain

90-day voluntary turnover < 5%

8% = onboarding/hiring problem

Manager effectiveness score

3.8/5 < 3.5 = management development needed

% employees within comp band

90% < 80% = band recalibration needed

Internal promotion rate

25% < 15% = career development gap

Tier 3: Operational Metrics (Daily/Weekly)

Metric Purpose

Pipeline by role (candidates per stage) Hiring velocity tracking

Interviewer load (interviews per person per week) Prevent interviewer burnout

Offer-to-close time Process efficiency

Compa-ratio distribution Compensation equity

Training completion rate Compliance and development

Red Flags

  • Attrition spikes with exit interviews naming the same manager -- manager problem, not culture problem

  • Comp bands not refreshed in 18+ months -- losing candidates and retaining the wrong people

  • No career ladder exists -- top performers leave at 18-24 months

  • Hiring without written job scorecard -- inconsistent decisions, bias risk

  • Performance reviews happen once a year only -- problems fester

  • Equity refreshes limited to executives -- key ICs become flight risks

  • Time to fill > 90 days for critical roles -- process is broken or comp is wrong

  • eNPS below 0 -- structural problem, not a morale issue

  • More than 3 org layers between IC and CEO at < 50 people -- over-managed

  • HR team ratio > 1:100 (too lean) or < 1:40 (too heavy) -- right-size the function

  • No structured onboarding beyond day 1 -- 90-day attrition will spike

Integration with C-Suite

When... CHRO Works With... To...

Headcount planning CFO (cfo-advisor ) Model fully-loaded cost, secure budget

Hiring timing COO (coo-advisor ) Align with operational capacity and project timelines

Engineering hiring CTO (cto-advisor ) Define technical scorecards, level expectations

Revenue team scaling CRO (cro-advisor ) Quota coverage modeling, ramp time projections

Board reporting CEO (ceo-advisor ) People KPIs, attrition risk narrative, culture health

Equity grants CFO + Board Dilution modeling, option pool refresh

Culture programs Culture Architect (culture-architect ) Behavioral anchors, engagement programs

Org restructuring CEO + COO Change management, communication plan

Founder development Founder Coach (founder-coach ) Leadership style evolution, delegation

Proactive Triggers

Surface these without being asked when detected:

  • Key person approaching equity cliff with no refresh plan -- retention risk, act immediately

  • Hiring plan exists but no comp bands defined -- will overpay or lose candidates

  • Team growing past 25-30 with no manager layer -- org strain imminent

  • No performance review cycle -- underperformers hide, top performers leave

  • Regrettable attrition > 10% -- mandatory exit interview analysis

  • Manager-to-IC ratio outside 1:5-1:10 range -- org structure review needed

  • No succession plan for any leadership role -- single-point-of-failure risk

  • Offer acceptance rate drops below 75% -- comp or process problem

Output Artifacts

Request Deliverable

"Build a hiring plan" Headcount plan: roles, timing, cost, ramp model, business case per role

"Set up comp bands" Compensation framework: levels, bands, equity, benchmarks, refresh policy

"Design our org" Org chart proposal: spans, layers, transition plan, timeline

"We're losing people" Retention analysis: risk scores, root causes, intervention plan per person

"People board section" Board slide: headcount, attrition, hiring velocity, engagement, top risks

"Performance review setup" Performance framework: ratings, calibration, review cadence, templates

"Remote work policy" Policy document: expectations, tools, communication norms, exceptions

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