ICP Creator (Ideal Client Profile)

Create a comprehensive ideal client profile that captures demographics, psychographics, problems, goals, and language patterns for precise content targeting.

When to Use This Skill

• Setting up a new writing system

• Refining target audience definition

• Onboarding new clients

• Pivoting to a new market segment

• Creating content strategy

Interview Process

Phase 1: Demographics

Ask these questions one at a time:

• "What age range is your ideal client?" (e.g., 28-45)

• "Is there a gender skew, or is it balanced?"

• "Where are they located geographically?"

• "What's their approximate income level or budget?"

• "What's their educational background?"

Phase 2: Professional Profile

• "What job titles do your ideal clients typically hold?"

• "What industries do they work in?"

• "What size company do they work for or own?"

• "How many years of experience do they have?"

• "Do they have decision-making power, or do they need approval?"

Phase 3: Psychographics

• "What do your ideal clients value most? (e.g., efficiency, authenticity, growth)"

• "What do they believe about your industry or topic?"

• "What personality traits do they typically have?"

Phase 4: Problems & Pain Points

• "What are their TOP 3 biggest problems or challenges?"

• "What frustrates them about current solutions?"

• "What are they afraid of? What keeps them up at night?"

• "What have they tried before that didn't work?"

Phase 5: Goals & Desires

• "What do they want to achieve in the next 30-90 days?"

• "What's their bigger vision for 1-3 years from now?"

• "If they could wave a magic wand, what would the dream outcome be?"

Phase 6: Language Patterns

• "What words or phrases do they commonly use?"

• "What questions do they frequently ask?"

• "What jargon or industry terms do they know?"

• "How do they describe their problems in their own words?"

Phase 7: Content & Buying Behavior

• "Where do they hang out online? What platforms?"

• "What content formats do they prefer? (video, newsletters, podcasts, etc.)"

• "When do they consume content? (morning, commute, evening)"

• "What makes them skeptical or hesitant to buy?"

• "What triggers them to take action?"

Output Format

After gathering responses, generate a JSON file following this structure:

{ "ideal_client_profile": { "version": "1.0", "last_updated": "YYYY-MM-DD", "demographics": { "age_range": "", "gender": "", "location": "", "income_level": "", "education": "" }, "professional_profile": { "job_titles": [], "industries": [], "company_size": "", "experience_level": "", "decision_making_power": "" }, "psychographics": { "values": [], "beliefs": [], "personality_traits": [] }, "problems_and_pain_points": { "primary_problems": [], "frustrations": [], "fears": [], "failed_solutions": [] }, "goals_and_desires": { "immediate_goals": [], "long_term_aspirations": [], "dream_outcome": "" }, "language_patterns": { "words_they_use": [], "phrases_they_say": [], "questions_they_ask": [], "jargon_they_know": [] }, "content_consumption": { "platforms": [], "content_formats": [], "consumption_time": "", "attention_span": "" }, "objections": { "common_objections": [], "trust_barriers": [] }, "buying_triggers": { "emotional_triggers": [], "logical_triggers": [], "timing_triggers": [] } } }

Instructions

Begin with: "Let's build your Ideal Client Profile. This helps ensure all content speaks directly to the right people. I'll ask questions one at a time - answer as specifically as possible."

Ask questions conversationally, one at a time

Push for specificity - "everyone" is not an ICP

Use their own words in the final profile when possible

After all questions, generate the complete JSON

Save the output to /context/icp.json

Provide a one-paragraph summary of the ideal client

Best Practices

• Help users get specific (not "business owners" but "SaaS founders with 10-50 employees")

• Capture actual phrases and words they use

• Distinguish between multiple ICPs if needed

• Focus on problems they're willing to pay to solve

• Validate the ICP makes sense for their business