AdWhiz — Google Ads & Meta Ads MCP Server
AdWhiz is a hosted MCP server that connects your AI coding tool to the
Google Ads API and Meta (Facebook) Graph API through a secure, authenticated
proxy. It exposes 99 tools across 7 categories so you can audit, create,
and manage ad campaigns across both platforms using plain English.
All API calls are authenticated via your personal ADWHIZ_API_KEY and routed
through the AdWhiz server at mcp.adwhiz.ai. No Google or Meta credentials
are stored by the skill — authentication is handled entirely server-side
after you link your ad accounts at https://adwhiz.ai/connect.
Security & Permissions Model
- OAuth 2.0: User authenticates with Google and/or Meta via AdWhiz's web
UI. Refresh tokens (Google) and long-lived access tokens (Meta) are encrypted
at rest (AES-256-GCM) and never exposed to the agent.
- API key scoping: Each
ADWHIZ_API_KEY is bound to a single user's
connected accounts. Cross-user access is not possible.
- Write safety: All Google Ads write tools create entities in PAUSED
status by default. Meta write tools require explicit status parameters.
- Mutation logging: Every mutation is recorded in the
get_operation_log
tool for full auditability.
- Read-only by default: 36 of 99 tools are strictly read-only and cannot
modify your accounts.
- Confirmation required: Write tools require user confirmation before
executing via the agent's standard permission flow.
- No arbitrary code execution: The MCP server is a hosted HTTP service.
No code is downloaded or executed on the user's machine beyond the thin
MCP client wrapper.
Google Ads Tools (70)
Account (2 tools) — Read-only
| Tool | Description |
|---|
list_accounts | List all accessible Google Ads accounts (auto-expands MCC child accounts) |
get_account_info | Get account details (currency, timezone, optimization score) |
Read (20 tools) — Read-only
| Tool | Description |
|---|
list_campaigns | List campaigns with status, type, budget, bidding strategy |
get_campaign_performance | Campaign metrics: cost, clicks, conversions, CTR, CPA, ROAS |
list_ad_groups | List ad groups with bids, filtered by campaign |
list_ads | List ads with headlines, descriptions, final URLs |
list_keywords | Keywords with match types, bids, quality scores |
get_search_terms | Search terms report (actual queries triggering ads) |
list_negative_keywords | Negative keywords at campaign, ad group, or account level |
list_assets | Sitelinks, callouts, structured snippets |
list_conversion_actions | Conversion actions with status, type, category |
list_budgets | Campaign budgets with associated campaigns |
list_bidding_strategies | Portfolio bidding strategies |
list_audience_segments | Audience targeting criteria |
list_user_lists | Remarketing/audience lists for targeting |
get_operation_log | Recent mutations performed via AdWhiz |
list_recommendations | Google Ads recommendations (add keywords, raise bids, fix ad strength) |
get_change_history | Change audit log: who changed what and when |
list_geo_targets | Geographic location targeting on campaigns |
list_ad_schedules | Ad schedule (dayparting) criteria on campaigns |
list_labels | Labels for organizing campaigns, ad groups, ads, keywords |
generate_keyword_ideas | Keyword ideas with search volume, competition, bid ranges |
Write (45 tools) — Requires user confirmation
| Tool | Description |
|---|
create_campaign | Create Search, Display, PMax, or Video campaign (starts PAUSED) |
update_campaign | Update campaign name |
set_campaign_status | Pause, enable, or remove a campaign |
create_ad_group | Create an ad group in a campaign |
update_ad_group | Update ad group name or CPC bid |
set_ad_group_status | Pause, enable, or remove an ad group |
create_responsive_search_ad | Create RSA with headlines + descriptions (starts PAUSED) |
set_ad_status | Pause, enable, or remove an ad |
add_keywords | Add keywords with match types and bids |
update_keyword_bid | Change a keyword's CPC bid |
set_keyword_status | Pause, enable, or remove a keyword |
add_negative_keyword | Add negative keyword at campaign or ad group level |
remove_negative_keyword | Remove a negative keyword |
create_shared_negative_list | Create a shared negative keyword list |
add_to_shared_list | Add keywords to a shared negative list |
attach_shared_list | Attach shared list to a campaign |
create_sitelink | Create a sitelink asset |
create_callout | Create a callout asset |
create_structured_snippet | Create a structured snippet asset |
create_price_extension | Create a price extension asset |
link_asset_to_campaign | Link asset to a campaign |
unlink_asset_from_campaign | Unlink asset from a campaign |
create_conversion_action | Create a conversion tracking action |
update_conversion_action | Update conversion action name or status |
create_budget | Create a campaign budget |
update_budget | Update budget amount or name |
create_bidding_strategy | Create a portfolio bidding strategy |
add_audience_to_campaign | Add audience targeting to a campaign |
update_responsive_search_ad | Update RSA headlines, descriptions, or URLs |
link_asset_to_ad_group | Link asset to an ad group |
unlink_asset_from_ad_group | Remove asset-to-ad-group linkage |
upload_click_conversions | Upload offline click conversions (gclid-based) |
upload_customer_list | Upload hashed PII to Customer Match user list |
apply_recommendation | Apply a Google Ads recommendation |
dismiss_recommendation | Dismiss a Google Ads recommendation |
add_geo_targeting | Add geographic location targeting to a campaign |
remove_geo_targeting | Remove geographic location target from a campaign |
add_ad_schedule | Add ad schedule (dayparting) to a campaign |
remove_ad_schedule | Remove ad schedule criterion from a campaign |
set_device_bid_adjustment | Set device bid adjustment (mobile, desktop, tablet) |
set_demographic_targeting | Set demographic targeting (age, gender, income) |
create_label | Create a label for organizing entities |
apply_label | Apply a label to a campaign, ad group, or ad |
remove_label | Remove a label from a campaign, ad group, or ad |
create_asset_group | Create an asset group for Performance Max campaigns |
Audit (2 tools) — Read-only analysis
| Tool | Description |
|---|
run_mini_audit | Quick 3-metric audit: wasted spend, best/worst CPA, projected savings |
run_full_audit | Comprehensive audit: campaigns, keywords, search terms, issues, recommendations |
Query (1 tool) — Read-only, bounded
| Tool | Description |
|---|
run_gaql_query | Execute a read-only GAQL query against your account (max 1,000 rows, SELECT only) |
Meta (Facebook) Ads Tools (29)
Meta Read (13 tools) — Read-only
| Tool | Description |
|---|
meta_list_ad_accounts | List all connected Meta ad accounts |
meta_list_campaigns | List campaigns with status, objective, budget |
meta_get_campaign_insights | Per-campaign metrics: spend, clicks, CTR, CPA, frequency (with optional breakdowns) |
meta_list_ad_sets | List ad sets with targeting, status, budget |
meta_list_ads | List ads with creative details (title, body, image URL) |
meta_get_account_insights | Account-level aggregated metrics with daily breakdown |
meta_get_ad_set_insights | Per-ad-set performance metrics: spend, clicks, CPA, frequency |
meta_get_ad_insights | Per-ad performance metrics: spend, clicks, conversions, CPA |
meta_get_ad_creatives | List ad creatives or get creative for a specific ad |
meta_search_interests | Search targetable interest audiences by keyword |
meta_search_geo_locations | Search geographic locations for targeting |
meta_estimate_audience_size | Estimate reach of a targeting spec |
meta_get_account_pages | List Facebook pages available for running ads |
Meta Write (15 tools) — Requires user confirmation
| Tool | Description |
|---|
meta_set_campaign_status | Pause or activate a Meta campaign |
meta_update_campaign_budget | Update a Meta campaign's daily or lifetime budget |
meta_set_ad_set_status | Pause or activate a Meta ad set |
meta_set_ad_status | Pause or activate a Meta ad |
meta_create_campaign | Create a new Meta campaign with objective and budget |
meta_create_ad_set | Create an ad set with targeting, budget, optimization goal |
meta_create_ad_creative | Create ad creative with image/video, link, CTA |
meta_create_ad | Create an ad linking an ad set to a creative |
meta_update_campaign | Update campaign name, budget, end time, spend cap |
meta_update_ad_set | Update ad set name, budget, targeting, schedule |
meta_update_ad | Update ad name, creative, or status |
meta_create_custom_audience | Create custom audience from customer lists or website visitors |
meta_create_lookalike_audience | Create lookalike audience from source audience |
meta_upload_ad_image | Upload image from URL for ad creatives |
meta_duplicate_campaign | Duplicate campaign with all ad sets and ads |
Meta Audit (1 tool) — Read-only analysis
| Tool | Description |
|---|
meta_run_mini_audit | Quick health audit: score (0-100) across wasted spend, CPA efficiency, budget utilization, creative fatigue |
MCP Server Configuration
AdWhiz uses HTTP transport to connect to the hosted MCP server. No npm
packages are downloaded or executed at runtime.
{
"mcpServers": {
"adwhiz": {
"transport": "http",
"url": "https://mcp.adwhiz.ai/mcp",
"headers": {
"Authorization": "Bearer ${ADWHIZ_API_KEY}"
}
}
}
}
REST API (Alternative to MCP)
For platforms that cannot use the MCP protocol (GPT Actions, Dify, Coze, or
any HTTP-based workflow), AdWhiz also exposes all 99 tools as a standard
REST API with an OpenAPI 3.1.0 spec:
# Example: list campaigns via REST API
curl -X POST https://mcp.adwhiz.ai/api/v1/tools/list_campaigns \
-H "Authorization: Bearer $ADWHIZ_API_KEY" \
-H "Content-Type: application/json" \
-d '{"customer_id": "1234567890"}'
Import the OpenAPI spec URL into any platform that supports OpenAPI actions
to auto-discover all 99 tools.
Quick Install
clawhub install adwhiz
This adds the MCP server configuration above to your settings. You will be
prompted to provide your ADWHIZ_API_KEY.
Getting Your API Key
- Sign up at https://adwhiz.ai
- Connect your Google Ads and/or Meta Ads account via OAuth
- Copy your API key from the dashboard settings page
Example Prompts
Google Ads
- "Audit my Google Ads account and show the top 5 waste areas"
- "Pause all campaigns with CPA above $150"
- "Add these negative keywords to my Search campaigns: [list]"
- "Create a new Search campaign targeting lawyers in New York with $100/day budget"
- "Show me search terms wasting money and suggest negatives"
- "What is my account's average Quality Score this month?"
Meta Ads
- "Audit my Meta Ads account and show the health score"
- "List all active Meta campaigns with their spend and CTR"
- "Pause the Meta campaign with the highest frequency"
- "Show me daily spend trends for my Meta account over the last 30 days"
- "Which Meta ad sets have the worst CPA?"
Data Handling
- AdWhiz only accesses the ad accounts you explicitly linked
- No campaign data is stored beyond the duration of each API request
- Mutation logs are retained for 30 days for auditability
- You can revoke access at any time from https://adwhiz.ai/connect
Documentation
Full documentation: https://adwhiz.ai/docs