Alert Manager

SEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills

Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis

Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator

Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher

Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager

Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management

Sets up proactive monitoring alerts for critical SEO and GEO metrics. Triggers notifications when rankings drop, traffic changes significantly, technical issues occur, or competitors make moves.

When to Use This Skill

Setting up SEO monitoring systems
Creating ranking drop alerts
Monitoring technical SEO health
Tracking competitor movements
Alerting on content performance changes
Monitoring GEO/AI visibility changes
Setting up brand mention alerts

What This Skill Does

Alert Configuration: Sets up custom alert thresholds
Multi-Metric Monitoring: Tracks rankings, traffic, technical issues
Threshold Management: Defines when alerts trigger
Priority Classification: Categorizes alerts by severity
Notification Setup: Configures how alerts are delivered
Alert Response Plans: Creates action plans for each alert type
Alert History: Tracks alert patterns over time

How to Use

Set Up Alerts

Set up SEO monitoring alerts for [domain]

Create ranking drop alerts for my top 20 keywords

Configure Specific Alerts

Alert me when [specific condition]

Set up competitor monitoring for [competitor domains]

Review Alert System

Review and optimize my current SEO alerts

Data Sources

See CONNECTORS.md for tool category placeholders.

With ~~SEO tool + ~~search console + ~~web crawler connected: Automatically monitor real-time metric feeds for ranking changes via ~~SEO tool API, indexing and coverage alerts from ~~search console, and technical health alerts from ~~web crawler. Set up automated threshold-based alerts with notification delivery.

With manual data only: Ask the user to provide:

Current baseline metrics for alert thresholds (rankings, traffic, backlinks)
Critical keywords or pages to monitor
Alert priority levels and notification preferences
Historical data to understand normal fluctuation ranges
Manual reporting on metric changes when they check their tools

Proceed with the alert configuration using provided parameters. User will need to manually check metrics and report changes for alert triggers.

Instructions

When a user requests alert setup:

Define Alert Categories

SEO Alert System Configuration

Domain: [domain] Configured Date: [date]

Alert Categories

Category	Description	Typical Urgency
Ranking Alerts	Keyword position changes	Medium-High
Traffic Alerts	Organic traffic fluctuations	High
Technical Alerts	Site health issues	Critical
Backlink Alerts	Link profile changes	Medium
Competitor Alerts	Competitor movements	Low-Medium
GEO Alerts	AI visibility changes	Medium
Brand Alerts	Brand mentions and reputation	Medium

Configure Alert Rules by Category

For each relevant category (Rankings, Traffic, Technical, Backlinks, Competitors, GEO/AI, Brand), define alert name, trigger condition, threshold, and priority level.

Reference: See references/alert-configuration-templates.md for complete alert tables, threshold examples, and response plan templates for all 7 categories.

Define Alert Response Plans

Map each priority level (Critical, High, Medium, Low) to a response time and immediate action steps.

Set Up Alert Delivery

Configure notification channels (Email, SMS, Slack), recipient routing by role, suppression rules (duplicate cooldown, maintenance windows), and escalation paths.

Create Alert Summary

SEO Alert System Summary

Domain: [domain] Configured: [date] Total Active Alerts: [X]

Alert Count by Category

Category	Critical	High	Medium	Low	Total
Rankings	[X]	[X]	[X]	[X]	[X]
Traffic	[X]	[X]	[X]	[X]	[X]
Technical	[X]	[X]	[X]	[X]	[X]
Backlinks	[X]	[X]	[X]	[X]	[X]
Competitors	[X]	[X]	[X]	[X]	[X]
GEO	[X]	[X]	[X]	[X]	[X]
Total	[X]	[X]	[X]	[X]	[X]

Quick Reference

If You Get a Critical Alert

Don't panic
Check alert details
Follow response plan
Document actions taken
Update stakeholders

Weekly Alert Review Checklist

Validation Checkpoints

Input Validation

Alert thresholds are based on realistic baseline data
Critical keywords and pages clearly identified
Response plans defined for each alert priority level
Notification channels configured with appropriate recipients

Output Validation

Every metric cites its data source and collection date
Alert thresholds account for normal metric fluctuations
Response plans are specific and time-bound
Source of each alert trigger clearly stated (~~SEO tool API alert, ~~search console notification, ~~web crawler alert, or manual user check)

Example

User: "Set up ranking drop alerts for my top keywords"

Output:

Ranking Alert Configuration

Critical Keywords (Immediate Alert)

Keyword	Current	Alert If	Priority
best project management software	2	Drops to 5+	🔴 Critical
project management tools	4	Drops to 8+	🔴 Critical
team collaboration software	1	Any drop	🔴 Critical

Important Keywords (Same-Day Alert)

Keyword	Current	Alert If	Priority
agile project management	7	Drops out of top 10	🔴 High
kanban software	9	Drops out of top 10	🔴 High

Alert Response Plan

If Critical Keyword Drops:

Check if page is still indexed (site:url)
Look for algorithm update announcements
Analyze what changed in SERP
Review competitor ranking changes
Check for technical issues on page
Create recovery action plan within 24 hours

Notification: Email + Slack to SEO team immediately

Tips for Success

Start simple - Don't create too many alerts initially
Tune thresholds - Adjust based on normal fluctuations
Avoid alert fatigue - Too many alerts = ignored alerts
Document response plans - Know what to do when alerts fire
Review regularly - Alerts need maintenance as your SEO matures
Include positive alerts - Track wins, not just problems

Alert Threshold Quick Reference

Metric Warning Critical Frequency

Organic traffic -15% WoW -30% WoW Daily

Keyword positions

3 position drop 5 position drop Daily

Pages indexed -5% change -20% change Weekly

Crawl errors

10 new/day 50 new/day Daily

Core Web Vitals "Needs Improvement" "Poor" Weekly

Backlinks lost

5% in 1 week 15% in 1 week Weekly

AI citation loss Any key query

20% queries Weekly

Security issues Any detected Any detected Daily

Reference: See references/alert-threshold-guide.md for baseline establishment, threshold setting methodology, fatigue prevention, escalation paths, and response playbooks.

Reference Materials

Alert Threshold Guide — Recommended thresholds by metric, fatigue prevention strategies, and escalation path templates

Related Skills

rank-tracker — Ranking data for alerts
backlink-analyzer — Backlink monitoring
technical-seo-checker — Technical monitoring
performance-reporter — Alert summaries in reports
memory-management — Store alert history and thresholds in project memory
content-refresher — Content decay alerts trigger refresh workflows

alert-manager

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