SaaS Metrics Dashboard
Generate a complete SaaS metrics analysis from your data. Covers the 15 metrics that actually matter for B2B SaaS in 2026 — not vanity numbers.
What It Does
When triggered, this skill:
- Asks for your current numbers (MRR, churn, CAC, etc.)
- Calculates derived metrics (LTV:CAC, Magic Number, Rule of 40, Burn Multiple)
- Benchmarks against 2026 SaaS medians by stage (Pre-Seed → Series C+)
- Flags red/yellow/green across every metric
- Outputs a board-ready metrics summary with action items
Core Metrics Framework
Revenue Metrics
| Metric | Formula | 2026 Benchmark (Series A) |
|---|---|---|
| MRR | Sum of monthly recurring revenue | $80K-$250K |
| ARR | MRR × 12 | $1M-$3M |
| Net Revenue Retention (NRR) | (Starting MRR + Expansion - Contraction - Churn) / Starting MRR | >110% |
| Gross Revenue Retention (GRR) | (Starting MRR - Contraction - Churn) / Starting MRR | >85% |
| Revenue per Employee | ARR / Headcount | $150K-$250K |
Growth Metrics
| Metric | Formula | Healthy Range |
|---|---|---|
| MoM Growth | (This Month MRR - Last Month MRR) / Last Month MRR | 10-20% pre-Series A |
| Quick Ratio | (New MRR + Expansion MRR) / (Contraction MRR + Churned MRR) | >4.0 |
| Magic Number | Net New ARR (QoQ) / Prior Quarter S&M Spend | >0.75 |
Unit Economics
| Metric | Formula | Target |
|---|---|---|
| CAC | Total S&M Spend / New Customers Acquired | Varies by ACV |
| LTV | ARPU × Gross Margin % / Monthly Churn Rate | >3× CAC |
| LTV:CAC Ratio | LTV / CAC | 3:1 to 5:1 |
| CAC Payback | CAC / (ARPU × Gross Margin %) | <18 months |
| Gross Margin | (Revenue - COGS) / Revenue | >70% |
Efficiency Metrics
| Metric | Formula | Target |
|---|---|---|
| Rule of 40 | Revenue Growth % + EBITDA Margin % | >40 |
| Burn Multiple | Net Burn / Net New ARR | <2.0 |
Benchmarks by Stage (2026)
| Stage | ARR | NRR | LTV:CAC | Burn Multiple | Rule of 40 |
|---|---|---|---|---|---|
| Pre-Seed | <$100K | N/A | N/A | <5.0 | N/A |
| Seed | $100K-$1M | >100% | >2:1 | <3.0 | >20 |
| Series A | $1M-$5M | >110% | >3:1 | <2.0 | >30 |
| Series B | $5M-$20M | >115% | >3.5:1 | <1.5 | >35 |
| Series C+ | >$20M | >120% | >4:1 | <1.0 | >40 |
Red Flag Detection
The skill automatically flags:
- NRR below 100% — your bucket is leaking. Fix churn before spending on acquisition.
- LTV:CAC below 1:1 — you're paying more to acquire customers than they're worth. Stop spending.
- CAC Payback over 24 months — capital efficiency problem. Tighten sales cycle or raise ACV.
- Burn Multiple over 3.0 — burning cash faster than growing. Cut or pivot.
- Quick Ratio below 1.0 — losing more revenue than gaining. Emergency.
- Gross Margin below 60% — not a SaaS business, it's a services business with software.
How to Use
Tell the agent:
Run the SaaS metrics analysis. Here are my numbers:
- MRR: $45,000
- Monthly churn: 3.2%
- New customers this month: 12
- S&M spend this month: $28,000
- ARPU: $380/mo
- Gross margin: 74%
- Headcount: 8
- Monthly burn: $62,000
The agent will calculate all derived metrics, benchmark them, and give you a prioritized action list.
Output Format
📊 SaaS METRICS DASHBOARD — [Company] — [Month YYYY]
🟢 HEALTHY 🟡 WATCH 🔴 FIX NOW
─────────────────────────────────────────────────
MRR: $45K NRR: 104% Churn: 3.2%
Gross Margin: 74% Quick Ratio: 2.1 CAC Payback: 22mo
Rule of 40: 38 LTV:CAC: 2.4:1
TOP 3 ACTIONS:
1. [Most urgent metric fix with specific target]
2. [Second priority with timeline]
3. [Third priority with expected impact]
Industry Adjustments
Different verticals have different healthy ranges:
- Vertical SaaS (healthcare, legal, construction): Higher gross margins (80%+), lower churn (<2%), higher ACV
- Horizontal SaaS (productivity, analytics): Lower margins, higher volume, faster sales cycles
- Usage-based (API, infrastructure): Track consumption metrics alongside traditional SaaS metrics
- PLG (product-led growth): Add activation rate, time-to-value, viral coefficient
Want the Full Picture?
This skill covers metrics. For the complete business operations stack:
🔗 AfrexAI Context Packs — $47 each, 10 industries. Full agent configs with financial models, compliance frameworks, and operational playbooks.
🔗 AI Revenue Calculator — Free tool. See exactly where AI agents save money in your business.
🔗 Agent Setup Wizard — Configure your AI agent stack in 5 minutes.
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- Pick 3 packs — $97
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- Everything bundle — $247